MEL Chemistry Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MEL Chemistry’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MEL Chemistry.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MEL Chemistry

App Name : MEL Chemistry


MEL Chemistry-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : MEL Science Limited

Publisher : Korean Food Recipes - 10k Recipes,Bible,Fotor - Photo Editor & Collage,Hush Little Baby - Fun Activities and Sing Along,AirBrush: Easy Photo Editor,GulogGratis: Køb & sælg,Paper Girl Crazy Day

Total creative ads during the time period : 1,310

Duration : 783

Popularity : 146,948

2. MEL Chemistry’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MEL Chemistry in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MEL Chemistry in the recent period. As of 2020-09-07, among the MEL Chemistry‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, MEL Chemistry’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, MEL Chemistry‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of MEL Chemistry

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MEL Chemistry. We can see some advertising trends.

Top 1 Ad Creative of MEL Chemistry

Ad Details :

Headline :Home Chemistry Sets + VR Lessons!

Text :⭐⭐⭐⭐⭐ "The Best STEM Kits to Engage, Entertain and Educate (Perfect for your homeschooling curriculum!)" All supplies provided Experiments are fun and not complicated Safety instructions included

Top 2 Ad Creative of MEL Chemistry

Ad Details :

Headline :Grab your box of real magic!

Text :Spend time with your children and increase their desire to learn! 👨‍🎓Enjoy chemistry sets for the whole family with free shipping to your home! 🎁

Top 3 Ad Creative of MEL Chemistry

Ad Details :

Headline :Click to watch more!

Text :Start your young ones on an exciting journey into science. ‍ Discover the miracles of chemistry together! ‍‍

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 20 324 320
Popularity 986 970 958
Dimensions 640 x 640 400 x 224 640 x 640
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 3 4 5
Countries United States Australia,United Kingdom,Canada,United States Lithuania
Language English English English

Through the above analysis, we can see that the most effective channel for MEL Chemistry in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free MEL Chemistry’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MEL Chemistry, you can click the app name below to view related reports.