MEL Chemistry Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MEL Chemistry's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MEL Chemistry.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MEL Chemistry
App Name : MEL Chemistry
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : MEL Science
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Light Bible: Daily Verses, Prayer, Audio Bible,Fotor - Photo Editor&Collage,Call Recorder
Total creative ads during the time period : 2,653
Duration : 844
Popularity : 512,852
Check ASO Keywords of MEL Chemistry
2. MEL Chemistry’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MEL Chemistry in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MEL Chemistry in the recent period. As of 2021-03-15, among the MEL Chemistry‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 99.35%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.65%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, MEL Chemistry's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.28%,
Instagram's proportion is 28.32%,
Messenger's proportion is 26.66%,
Audience Network's proportion is 15.74%,
's proportion is .
In the date of 2021-03-15, MEL Chemistry‘s network with the most ads is Instagram and its proportion is 28.32%.
3. Top 3 Ad Creative Analysis of MEL Chemistry
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MEL Chemistry. We can see some advertising trends.
Top 1 Ad Creative of MEL Chemistry
Ad Details ：
Headline ：Click to watch more! 👉
Text ：
Top 2 Ad Creative of MEL Chemistry
Ad Details ：
Headline ：Click to watch more! 👉
Text ：Spend time with your family doing a fun and useful activity! 👨👩👦💖
Top 3 Ad Creative of MEL Chemistry
Ad Details ：
Headline ：Click to watch more! 👉
Text ：Spend time with your family doing a fun and useful activity! 👨👩👦💖
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 398 | 398 | 332 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | France,Latvia,Australia,United States | Australia,Latvia,France,United States | Denmark,Finland,Bosnia Hercegovina,Ireland,Singapore,Luxembourg,Malta,Czech,Estonia,Norway,France,Latvia,Gibraltar,Iceland,Portugal,Bulgaria,Australia,Albania,Faroe Islands,Croatia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MEL Chemistry in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free MEL Chemistry's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MEL Chemistry, you can click the app name below to view related reports, or you can find more info in ASOTools.