Melanin Enterprise Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Melanin Enterprise's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Melanin Enterprise.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Melanin Enterprise
App Name : Melanin Enterprise
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Night Coders
Publisher : Instagram
Total creative ads during the time period : 14
Duration : 164
Popularity : 744
Check ASO Keywords of Melanin Enterprise
2. Melanin Enterprise’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Melanin Enterprise in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Melanin Enterprise in the recent period. As of 2020-10-28, among the Melanin Enterprise‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-28, Melanin Enterprise's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2020-10-28, Melanin Enterprise‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Melanin Enterprise
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Melanin Enterprise. We can see some advertising trends.
Top 1 Ad Creative of Melanin Enterprise
Ad Details ：
Headline ：
Text ：Our #BuyBlack app!
Top 2 Ad Creative of Melanin Enterprise
Ad Details ：
Headline ：
Text ：Our #BuyBlack app!
Top 3 Ad Creative of Melanin Enterprise
Ad Details ：
Headline ：This Black Business Owner Created A Black Trivia Game Night To Support Other Black-Owned Businesses
Text ：We raise the bar when we lift each other up! EMichele Paul
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 4 | 4 | 1 |
| Popularity | 58 | 54 | 51 |
| Dimensions | 400 x 400 | 400 x 400 | 1000 x 562 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 3 | 1 |
| Countries | United States | United States | Australia,United Kingdom,United States,Canada |
| Language | NA | NA | English |
Through the above analysis, we can see that the most effective channel for Melanin Enterprise in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Melanin Enterprise's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Melanin Enterprise, you can click the app name below to view related reports, or you can find more info in ASOTools.