Mellow Dude Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mellow Dude's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mellow Dude.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mellow Dude
App Name : Mellow Dude
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Vuo Slader
Publisher : Instagram,BeSoccer - Soccer Live Score,All Recipes Free - Food Recipes App,Vegan Recipes - Free Vegan Food Cookbook,Call Recorder,AirBrush: Easy Photo Editor,BeautyPlus - Best Selfie Cam & Easy Photo Editor,ArtistA Photo Editor: Cartoon Face, Photo Art Cam,Treehouse Table
Total creative ads during the time period : 145
Duration : 335
Popularity : 12,629
Check ASO Keywords of Mellow Dude
2. Mellow Dude’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mellow Dude in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mellow Dude in the recent period. As of 2021-01-07, among the Mellow Dude‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-07, Mellow Dude's the proportion of networks impressions are placed like this:
Audience Network's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-07, Mellow Dude‘s network with the most ads is Audience Network and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Mellow Dude
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mellow Dude. We can see some advertising trends.
Top 1 Ad Creative of Mellow Dude
Ad Details ：
Headline ：Забирай бонус 👉
Text ：🇺🇦Закрыл все теневые залы, но поддержал открытие одного приложения и выдал всем Бонус до 10000 гривен 💵
Top 2 Ad Creative of Mellow Dude
Ad Details ：
Headline ：Убедись лично 👉
Text ：
Top 3 Ad Creative of Mellow Dude
Ad Details ：
Headline ：Убедись лично 👉
Text ：🇺🇦 Если сказал - значит всё будет честно!
Бонус для всех до 10000 гривен 💵
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 270 | 332 | 272 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 2 | 1 |
| Countries | Ukraine | Ukraine | Ukraine |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Mellow Dude in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Mellow Dude's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mellow Dude, you can click the app name below to view related reports, or you can find more info in ASOTools.