Melo Color Call Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Melo Color Call’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Melo Color Call.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Melo Color Call

App Name : Melo Color Call


Melo Color Call-SocialPeta

OS : Android

Network : Messenger,Instagram,Facebook

Developer : Xuewen Team

Publisher :

Total creative ads during the time period : 30

Duration : 38

Popularity : 2,441

2. Melo Color Call’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Melo Color Call in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Melo Color Call in the recent period. As of 2020-09-06, among the Melo Color Call‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Melo Color Call’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Audience Network’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Melo Color Call‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Melo Color Call

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Melo Color Call. We can see some advertising trends.

Top 1 Ad Creative of Melo Color Call

Ad Details :

Headline :Lg Stylo 3 Plus

Text :

Top 2 Ad Creative of Melo Color Call

Ad Details :

Headline :Lg Stylo 3 Plus

Text :

Top 3 Ad Creative of Melo Color Call

Ad Details :

Headline :Galaxy S5

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 33 33 26
Popularity 166 165 129
Dimensions 224 x 400 224 x 400 230 x 400
Creative Type Video Video Video
Network Facebook Audience Network Audience Network
Related Ads 1 1 1
Countries United States,Mexico Mexico,United States Hong Kong,United States
Language English English NA

Through the above analysis, we can see that the most effective channel for Melo Color Call in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Melo Color Call’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Melo Color Call, you can click the app name below to view related reports.