Melo -Online Video Chat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Melo -Online Video Chat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Melo -Online Video Chat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Melo -Online Video Chat
App Name : Melo -Online Video Chat
Logo：
OS : iOS
Network : Messenger,Facebook,Instagram
Developer : Maitang Limited
Publisher : Instagram,Facebook,宝贝认蔬菜水果 -幼儿早教启蒙1-2岁看图识字学习蔬菜水果,我眼神贼好-开心汉字消消乐,Video Clip Video Editor, Music,中医中药百科 - 过日子必备健康养生经络穴位按摩减肥瘦身
Total creative ads during the time period : 2,209
Duration : 230
Popularity : 536,061
Check ASO Keywords of Melo -Online Video Chat
2. Melo -Online Video Chat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Melo -Online Video Chat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Melo -Online Video Chat in the recent period. As of 2021-03-15, among the Melo -Online Video Chat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Melo -Online Video Chat's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.54%,
Instagram's proportion is 28.7%,
Messenger's proportion is 23.78%,
Audience Network's proportion is 16.97%,
's proportion is .
In the date of 2021-03-15, Melo -Online Video Chat‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Melo -Online Video Chat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Melo -Online Video Chat. We can see some advertising trends.
Top 1 Ad Creative of Melo -Online Video Chat
Ad Details ：
Headline ：
Text ：快来寻找你心仪的类型!
Top 2 Ad Creative of Melo -Online Video Chat
Ad Details ：
Headline ：
Text ：快来寻找你心仪的类型!
Top 3 Ad Creative of Melo -Online Video Chat
Ad Details ：
Headline ：
Text ：快来寻找你心仪的类型!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 176 | 169 | 169 |
| Popularity | 983 | 979 | 979 |
| Dimensions | 320 x 400 | 426 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | China,Singapore,Malaysia | Singapore,Malaysia,China | Singapore,China,Malaysia |
| Language | Chinese (Simplified) | Chinese (Simplified) | Chinese (Simplified) |
Through the above analysis, we can see that the most effective channel for Melo -Online Video Chat in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Melo -Online Video Chat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Melo -Online Video Chat, you can click the app name below to view related reports, or you can find more info in ASOTools.