Melo -Online Video Chat Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Melo -Online Video Chat’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Melo -Online Video Chat.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Melo -Online Video Chat

App Name : Melo -Online Video Chat


Melo -Online Video Chat-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : 胜强 何

Publisher :

Total creative ads during the time period : 543

Duration : 40

Popularity : 33,165

2. Melo -Online Video Chat’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Melo -Online Video Chat in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Melo -Online Video Chat in the recent period. As of 2020-09-07, among the Melo -Online Video Chat‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Melo -Online Video Chat’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 27.41%,

Instagram’s proportion is 27.41%,

Messenger’s proportion is 27.41%,

Audience Network’s proportion is 17.77%,

’s proportion is .

In the date of 2020-09-07, Melo -Online Video Chat‘s network with the most ads is Facebook and its proportion is 27.21%.

3. Top 3 Ad Creative Analysis of Melo -Online Video Chat

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Melo -Online Video Chat. We can see some advertising trends.

Top 1 Ad Creative of Melo -Online Video Chat

Ad Details :

Headline :Melo - online video chats & make friends

Text :

Top 2 Ad Creative of Melo -Online Video Chat

Ad Details :

Headline :

Text :快来寻找你心仪的类型!

Top 3 Ad Creative of Melo -Online Video Chat

Ad Details :

Headline :Melo-立刻开始视频聊天,文字聊天,语音聊天

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 29 28 23
Popularity 142 124 117
Dimensions 320 x 400 340 x 426 320 x 400
Creative Type Video Video Video
Network Audience Network Facebook Messenger
Related Ads 1 1 1
Countries United States,Singapore Malaysia,Taiwan United States,Singapore
Language English Chinese (Simplified) Norwegian

Through the above analysis, we can see that the most effective channel for Melo -Online Video Chat in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Melo -Online Video Chat’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Melo -Online Video Chat, you can click the app name below to view related reports.