Melopix Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Melopix's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Melopix.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Melopix
App Name : Melopix
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : MONI
Publisher : Instagram,Fairy Land Rescue,Glamour Me Girl,我的疯狂赛车——设计、造型与驾驶,Shopping Jam,Facebook
Total creative ads during the time period : 24
Duration : 145
Popularity : 11,475
Check ASO Keywords of Melopix
2. Melopix’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Melopix in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Melopix in the recent period. As of 2021-03-16, among the Melopix‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Melopix's the proportion of networks impressions are placed like this:
Facebook's proportion is 42.22%,
Instagram's proportion is 33.42%,
Audience Network's proportion is 24.36%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Melopix‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Melopix
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Melopix. We can see some advertising trends.
Top 1 Ad Creative of Melopix
Ad Details ：
Headline ：Télécharge l’appli Melopix et redonne vie à tes murs
Text ：Range ton marteau, les cadres Melopix se collent et se décollent sans laisser de traces !
Top 2 Ad Creative of Melopix
Ad Details ：
Headline ：En ce moment, 1 cadre offert tous les 3 cadres achetés ! (
Text ：Avec Melopix, transforme tes murs en incroyable mosaïque d’images !
Top 3 Ad Creative of Melopix
Ad Details ：
Headline ：
Text ：Avec Melopix, transforme tes murs en incroyable mosaïque d’images !
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 138 | 138 | 141 |
| Popularity | 951 | 831 | 819 |
| Dimensions | 2048 x 1085 | 400 x 400 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 2 | 3 |
| Countries | France | France | France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Melopix in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Melopix's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Melopix, you can click the app name below to view related reports, or you can find more info in ASOTools.