Merge Block Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Merge Block's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Merge Block.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Merge Block
App Name : Merge Block
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : NewPubCo
Publisher : Instagram,Facebook,Hook Hero,Miami Brasil,Tao Biết Tuốt - Đoán Tên Bài Hát,Color Quiz Free
Total creative ads during the time period : 433
Duration : 241
Popularity : 45,849
Check ASO Keywords of Merge Block
2. Merge Block’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Merge Block in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Merge Block in the recent period. As of 2021-03-15, among the Merge Block‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 62.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 35.71%, Carousel category's proportion is 1.43%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Merge Block's the proportion of networks impressions are placed like this:
Facebook's proportion is 24.77%,
Audience Network's proportion is 24.36%,
Messenger's proportion is 24.35%,
Instagram's proportion is 24.35%,
Google Ads(Admob)'s proportion is 2.17%.
In the date of 2021-03-15, Merge Block‘s network with the most ads is Google Ads(Admob) and its proportion is 20.0%.
3. Top 3 Ad Creative Analysis of Merge Block
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Merge Block. We can see some advertising trends.
Top 1 Ad Creative of Merge Block
Ad Details ：
Headline ：Play For Free!
Text ：#1 logic game in the USA!🏆
Top 2 Ad Creative of Merge Block
Ad Details ：
Headline ：Play For Free!
Text ：Easy to learn, hard to master🤯
Top 3 Ad Creative of Merge Block
Ad Details ：
Headline ：Play For Free!
Text ：Easy to learn, hard to master🤯
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 172 | 102 | 102 |
| Popularity | 636 | 476 | 473 |
| Dimensions | 340 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 5 | 3 | 3 |
| Countries | United States,Macau,Canada,Portugal,Croatia,United Kingdom,Thailand,Australia,Germany,Kazakhstan,Italy,Singapore,Indonesia,Turkey,Japan,Norway,United Arab Emirates,Ukraine,French Guiana,Brunei | Colombia,Brazil,Saudi Arabia,Taiwan,Germany,Portugal,Japan,United Arab Emirates,Thailand,Argentina,Italy,Singapore,Australia,United Kingdom,Belarus,Chile,Brunei,Eq.Guinea,Bulgaria | Ukraine,Norway,Romania,Chile,Malaysia,Argentina,Brazil,Brunei,Mexico,United Arab Emirates,United Kingdom,Canada,Nepal,Greece,Netherlands,Panama,Russia,Egypt,Poland,Macau |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Merge Block in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Merge Block's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Merge Block, you can click the app name below to view related reports, or you can find more info in ASOTools.