Merge Dragons! Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Merge Dragons!’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Merge Dragons!.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Merge Dragons!

App Name : Merge Dragons!


Merge Dragons!-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Gram Games

Publisher : City 2048,Spoon Pet Collector,与吸血鬼的百年之恋,Royale Summoners - War Of Dragon And Monster,あそんでまなべる 世界地図パズル,猫咪马戏团:魔法帽,Mafa College Dress Up,살아남아라! 개복치,马之王子殿下

Total creative ads during the time period : 16,160

Duration : 1,178

Popularity : 1,217,199

2. Merge Dragons!’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Merge Dragons! in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Merge Dragons! in the recent period. As of 2020-09-07, among the Merge Dragons!‘s ad creative, the Html category’s proportion is 36.0%, Video category’s proportion is 48.0%, Playable Ads category’s proportion is 4.0%, Image category’s proportion is 4.0%, Carousel category’s proportion is 8.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Merge Dragons!’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-09-07, Merge Dragons!‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Merge Dragons!

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Merge Dragons!. We can see some advertising trends.

Top 1 Ad Creative of Merge Dragons!

Ad Details :

Headline :新しい世界が現れた ✨✨

Text :

Top 2 Ad Creative of Merge Dragons!

Ad Details :

Headline :Goodbye Anxiety👋

Text :

Top 3 Ad Creative of Merge Dragons!

Ad Details :

Headline :Match and Merge Everything.

Text :Discover new Breeds and Items.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 231 273 257
Popularity 999 999 999
Dimensions 400 x 224 720 x 1280 406 x 720
Creative Type Video Video Video
Network Audience Network Facebook Google Ads(Admob)
Related Ads 1 1 1
Countries Zambia,Romania,Australia,Israel,Canada,Sweden,Norway,United Kingdom,Switzerland,United States Norway,Switzerland,French Guiana,Hungary,Ethiopia,United Kingdom,Netherlands,Sweden,Brazil,Indonesia,United States,Australia,Russia,Canada,Mexico,Italy,Romania,South Africa
Language Japanese English NA

Through the above analysis, we can see that the most effective channel for Merge Dragons! in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Merge Dragons!’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Merge Dragons!, you can click the app name below to view related reports.