Meridian Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Meridian's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Meridian.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Meridian
App Name : Meridian
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : MeridianSpa Deutschland GmbH
Publisher : Instagram,Facebook,Blue Light Filter - Night Mode, Night Shift,Text Free: WiFi Calling App ,Korean Food Recipes - 10k Recipes,Bible Study - Study The Bible By Topic
Total creative ads during the time period : 235
Duration : 710
Popularity : 18,884
Check ASO Keywords of Meridian
2. Meridian’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Meridian in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Meridian in the recent period. As of 2021-05-24, among the Meridian‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Meridian's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-24, Meridian‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Meridian
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Meridian. We can see some advertising trends.
Top 1 Ad Creative of Meridian
Ad Details ：
Headline ：10 Minuten Body & Mind Flow mit Diego
Text ：Mach mehr aus Deiner Stay-Home-Time
Top 2 Ad Creative of Meridian
Ad Details ：
Headline ：10 Minuten Body & Mind Flow mit Diego
Text ：Mach mehr aus Deiner Stay-Home-Time
Top 3 Ad Creative of Meridian
Ad Details ：
Headline ：Top-Konditionen sichern
Text ：Unsere Anlagen sind im Moment zwar geschlossen, doch trotzdem kannst Du Dir jetzt schon die besten Konditionen für Deine Mitgliedschaft sichern. Sofort nach der Wiedereröffnung kannst Du durchstarten und unser Fitness- und Wellnessangebot in vollen Zügen auskosten. Dabei legen wir einen sehr großen Wert auf die Einhaltung der Hygienevorschriften.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 231 | 231 | 40 |
| Popularity | 911 | 911 | 119 |
| Dimensions | 400 x 224 | 400 x 224 | 600 x 314 |
| Creative Type | Video | Video | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 2 | 2 | 2 |
| Countries | Germany | Germany | Germany,Liechtenstein,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Meridian in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Meridian's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Meridian, you can click the app name below to view related reports, or you can find more info in ASOTools.