meteoblue Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the meteoblue’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps meteoblue.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of meteoblue

App Name : meteoblue

Logo

meteoblue-SocialPeta

OS : iOS

Network : Google Ads(Admob),Twitter,Facebook

Developer : meteoblue AG

Publisher : 1944 Burning Bridges,1940's Mafia Shootout,2048 - Puzzle,Crossword – World's Biggest,Card Game Bhabhi Get Away,Word Swipe - Word Search Games,Classic Slot Machine Free

Total creative ads during the time period : 24

Duration : 1,698

Popularity : 1,277

2. meteoblue’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser meteoblue in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of meteoblue in the recent period. As of 2020-09-05, among the meteoblue‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, meteoblue’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-09-05, meteoblue‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of meteoblue

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of meteoblue. We can see some advertising trends.

Top 1 Ad Creative of meteoblue

Ad Details :

Headline :Typhoon Warning: Bavi forecast to reach 200km/h wind and hit South Korea

Text :#Typhoon Warning for South Korea and North Korea. #Bavi is forecast to gain strength and intensify into a strong or even very strong Typhoon. Wind speeds are expected to reach 200 km/h. The Typhoon is moving form South to North and forecast to follow along the west Coast of South Korea and making landfall in North Korea. It will pass Jeju Island on Wednesday afternoon and pass Seoul a few hours later. Stay safe and keep updated with the wind animation: https://www.meteoblue.com/en/weather/webmap/beta/jeju-city_republic-of-korea_1846266#coords=4.75/33.68/128.73

Top 2 Ad Creative of meteoblue

Ad Details :

Headline :

Text :#Typhoon Warning: #Bavi forecast to hit South Korea on Wednesday afternoon and reach >200 km/h Wind. It is expected to grow into a very strong Typhoon and travel along the West Coast. Stay safe and watch the storm as it approaches on the wind map: ➡️https://t.co/zJjECRVDwM https://t.co/O03p3T6OKo

Top 3 Ad Creative of meteoblue

Ad Details :

Headline :

Text :#Typhoon #Maysak forecast to get very strong and hit the West of Japan and South Korea around Thursday. Gust winds of >220 km/h and High Waves/Storm surge are expected. Stay safe and watch the storm as it approaches on the wind map: ➡️https://t.co/TGgN3bqI2L https://t.co/5WLvEQHwqi

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 62 56 55
Dimensions 400 x 224 1280 x 720 1280 x 720
Creative Type Video Video Video
Network Facebook Twitter Twitter
Related Ads 1 1 1
Countries United States,Canada,Australia,United Kingdom Australia,Canada,United Kingdom,United States United Kingdom,United States,Canada,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for meteoblue in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free meteoblue’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to meteoblue, you can click the app name below to view related reports.