Metro Micro Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Metro Micro's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Metro Micro.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Metro Micro
App Name : Metro Micro
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : RideCo Inc
Publisher : Facebook,Instagram
Total creative ads during the time period : 30
Duration : 70
Popularity : 11,159
Check ASO Keywords of Metro Micro
2. Metro Micro’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Metro Micro in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Metro Micro in the recent period. As of 2021-03-16, among the Metro Micro‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Metro Micro's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.49%,
Instagram's proportion is 33.32%,
Audience Network's proportion is 33.19%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Metro Micro‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Metro Micro
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Metro Micro. We can see some advertising trends.
Top 1 Ad Creative of Metro Micro
Ad Details ：
Headline ：Rides In Lynwood For Just A Buck
Text ：Meet Metro Micro. Metro’s new ride sharing app is ideal for booking short local trips around Lynwood and to Metro buses and trains.
Top 2 Ad Creative of Metro Micro
Ad Details ：
Headline ：Rides In Lynwood For Just A Buck
Text ：Meet Metro Micro. Metro’s new ride sharing app is ideal for booking short local trips around Lynwood and to Metro buses and trains.
Top 3 Ad Creative of Metro Micro
Ad Details ：
Headline ：Rides In Lynwood For Just A Buck
Text ：Meet Metro Micro. Metro’s new ride sharing app is ideal for booking short local trips around Lynwood and to Metro buses and trains.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 48 | 48 | 48 |
| Popularity | 254 | 251 | 249 |
| Dimensions | 426 x 240 | 426 x 240 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 10 | 10 | 10 |
| Countries | United States,Australia,Canada,United Kingdom | United States,Australia,United Kingdom,Canada | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Metro Micro in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Metro Micro's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Metro Micro, you can click the app name below to view related reports, or you can find more info in ASOTools.