Metromile - Car Insurance Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Metromile - Car Insurance's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Metromile - Car Insurance.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Metromile - Car Insurance
App Name : Metromile - Car Insurance
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : MetroMile
Publisher : Instagram,Facebook,Treehouse Table,Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup,RCAassicura con ANPR,Light Bible: Daily Verses, Prayer, Audio Bible
Total creative ads during the time period : 46
Duration : 606
Popularity : 4,075
Check ASO Keywords of Metromile - Car Insurance
2. Metromile - Car Insurance’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Metromile - Car Insurance in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Metromile - Car Insurance in the recent period. As of 2021-03-15, among the Metromile - Car Insurance‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Metromile - Car Insurance's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.07%,
Messenger's proportion is 25.07%,
Facebook's proportion is 25.06%,
Instagram's proportion is 24.8%,
's proportion is .
In the date of 2021-03-15, Metromile - Car Insurance‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Metromile - Car Insurance
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Metromile - Car Insurance. We can see some advertising trends.
Top 1 Ad Creative of Metromile - Car Insurance
Ad Details ：
Headline ：Rates from $29 + Pennies Per-Mile
Text ：Introducing a new car insurance where you’re in control of your monthly bill and pay...
Top 2 Ad Creative of Metromile - Car Insurance
Ad Details ：
Headline ：Pay Per Mile Car Insurance
Text ：Download this app and drive with us for 17 days. We will use that information to give you the best possible rate (up to an additional 40%* off).
Top 3 Ad Creative of Metromile - Car Insurance
Ad Details ：
Headline ：Pay Per Mile Car Insurance
Text ：Download this app and drive with us for 17 days. We will use that information to give you the best possible rate (up to an additional 40%* off).
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 93 | 62 | 62 |
| Popularity | 568 | 225 | 225 |
| Dimensions | 400 x 316 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 16 | 2 | 2 |
| Countries | Australia,Canada,United Kingdom,United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Metromile - Car Insurance in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Metromile - Car Insurance's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Metromile - Car Insurance, you can click the app name below to view related reports, or you can find more info in ASOTools.