Mettle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mettle's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mettle.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mettle
App Name : Mettle
Logo：
OS : iOS
Network : Instagram,Messenger,Facebook
Developer : Mettle Ventures Limited
Publisher : Instagram,Facebook
Total creative ads during the time period : 37
Duration : 440
Popularity : 9,938
Check ASO Keywords of Mettle
2. Mettle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mettle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mettle in the recent period. As of 2021-03-15, among the Mettle‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Mettle's the proportion of networks impressions are placed like this:
Facebook's proportion is 42.84%,
Messenger's proportion is 40.15%,
Instagram's proportion is 17.01%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Mettle‘s network with the most ads is Facebook and its proportion is 35.0%.
3. Top 3 Ad Creative Analysis of Mettle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mettle. We can see some advertising trends.
Top 1 Ad Creative of Mettle
Ad Details ：
Headline ：
Text ：Started your own business? Mettle by NatWest is a free business account with no hidden costs or transaction fees built to help sole traders and limited companies start, run and grow. Eligibility criteria apply.
Top 2 Ad Creative of Mettle
Ad Details ：
Headline ：The business account that helps you start, run and grow
Text ：Started your own business? Mettle by NatWest is a free business account with no hidden costs or transaction fees built to help sole traders and limited companies start, run and grow. Eligibility criteria apply.
Top 3 Ad Creative of Mettle
Ad Details ：
Headline ：The business account that helps you start, run and grow
Text ：New year, new business?
Mettle by NatWest is a free business account with no hidden costs or transaction fees built to help sole traders and limited companies start, run and grow. Eligibility criteria applies.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 53 | 53 | 117 |
| Popularity | 757 | 728 | 528 |
| Dimensions | 240 x 426 | 240 x 426 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 32 | 30 | 12 |
| Countries | United States,Canada,United Kingdom,Australia | United Kingdom,Australia,United States,Canada | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Mettle in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Mettle's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mettle, you can click the app name below to view related reports, or you can find more info in ASOTools.