Microsoft Excel Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Microsoft Excel’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Microsoft Excel.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Microsoft Excel

App Name : Microsoft Excel


Microsoft Excel-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Microsoft Corporation

Publisher :

Total creative ads during the time period : 15

Duration : 380

Popularity : 2,912

2. Microsoft Excel’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Microsoft Excel in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Microsoft Excel in the recent period. As of 2020-09-04, among the Microsoft Excel‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Microsoft Excel’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 66.52%,

Audience Network’s proportion is 13.12%,

Instagram’s proportion is 10.18%,

Messenger’s proportion is 10.18%,

’s proportion is .

In the date of 2020-09-04, Microsoft Excel‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Microsoft Excel

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Microsoft Excel. We can see some advertising trends.

Top 1 Ad Creative of Microsoft Excel

Ad Details :

Headline :NLIS Digital Farm System

Text :

Top 2 Ad Creative of Microsoft Excel

Ad Details :

Headline :NLIS Digital Farm System

Text :

Top 3 Ad Creative of Microsoft Excel

Ad Details :

Headline :NLIS Digital Farm System

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 101 69 69
Popularity 782 480 253
Dimensions 400 x 224 400 x 224 400 x 224
Creative Type Video Video Video
Network Facebook Audience Network Instagram
Related Ads 1 1 2
Countries New Zealand,Australia Australia Australia
Language German German German

Through the above analysis, we can see that the most effective channel for Microsoft Excel in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Microsoft Excel’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Microsoft Excel, you can click the app name below to view related reports.