MicroWars Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MicroWars's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MicroWars.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MicroWars
App Name : MicroWars
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Dual Cat
Publisher : Instagram,Facebook,Fidget Spin Extreme! - Spinner Tricks,Gopogo,Bernie Trump Cooking Blitz - Election Bakery Dash & Sandwiches On the Run Game 2!,Masha the Dog - My Virtual Pet
Total creative ads during the time period : 619
Duration : 548
Popularity : 45,115
Check ASO Keywords of MicroWars
2. MicroWars’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MicroWars in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MicroWars in the recent period. As of 2021-03-15, among the MicroWars‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 95.24%, Playable Ads category's proportion is 0.0%, Image category's proportion is 4.76%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, MicroWars's the proportion of networks impressions are placed like this:
Facebook's proportion is 23.78%,
Instagram's proportion is 23.75%,
Audience Network's proportion is 22.64%,
Messenger's proportion is 22.64%,
Mobvista's proportion is 7.19%.
In the date of 2021-03-15, MicroWars‘s network with the most ads is Facebook and its proportion is 23.81%.
3. Top 3 Ad Creative Analysis of MicroWars
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MicroWars. We can see some advertising trends.
Top 1 Ad Creative of MicroWars
Ad Details ：
Headline ：MicroWars
Text ：Catch all your opponents, cell by cell......
Top 2 Ad Creative of MicroWars
Ad Details ：
Headline ：MicroWars
Text ：Catch all your opponents, cell by cell......
Top 3 Ad Creative of MicroWars
Ad Details ：
Headline ：MicroWars
Text ：Catch all your opponents, cell by cell......
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 117 | 60 | 15 |
| Popularity | 897 | 369 | 86 |
| Dimensions | 1200 x 627 | 480 x 854 | 480 x 854 |
| Creative Type | Image | Video | Video |
| Network | Mobvista | Mobvista | Mobvista |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | United States,Canada,United Kingdom,Australia | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MicroWars in recent advertising is Mobvista, and the main creative type is Image.
In conclusion: The above is a free MicroWars's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MicroWars, you can click the app name below to view related reports, or you can find more info in ASOTools.