Midco SmartHOME Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Midco SmartHOME's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Midco SmartHOME.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Midco SmartHOME
App Name : Midco SmartHOME
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Midco
Publisher : Instagram,Facebook,YouCam Perfect - Best Photo Editor & Selfie Camera
Total creative ads during the time period : 88
Duration : 507
Popularity : 6,835
Check ASO Keywords of Midco SmartHOME
2. Midco SmartHOME’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Midco SmartHOME in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Midco SmartHOME in the recent period. As of 2021-03-11, among the Midco SmartHOME‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Midco SmartHOME's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, Midco SmartHOME‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Midco SmartHOME
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Midco SmartHOME. We can see some advertising trends.
Top 1 Ad Creative of Midco SmartHOME
Ad Details ：
Headline ：The Speeds You Long For
Text ：Is unreliable getting old? We’re here to be your forever provider – with the speeds and bandwidth to support your connected life.
Top 2 Ad Creative of Midco SmartHOME
Ad Details ：
Headline ：Say Goodbye to Contracts
Text ：Ready to switch? Contract buyout credit available!
Top 3 Ad Creative of Midco SmartHOME
Ad Details ：
Headline ：Say Goodbye to Contracts
Text ：Ready to switch? Contract buyout credit available!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 78 | 24 | 24 |
| Popularity | 237 | 117 | 117 |
| Dimensions | 426 x 240 | 600 x 314 | 600 x 314 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 2 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | Australia,Canada,United States,United Kingdom | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Midco SmartHOME in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Midco SmartHOME's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Midco SmartHOME, you can click the app name below to view related reports, or you can find more info in ASOTools.