MidoLotto: Play the Lottery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MidoLotto: Play the Lottery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MidoLotto: Play the Lottery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MidoLotto: Play the Lottery
App Name : MidoLotto: Play the Lottery
Logo：
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : Mido Play Inc.
Publisher : Instagram,Facebook,Damas Online,Play Canasta and Burraco,拳击迷 - 最大的拳击/搏击社群,抠图大师 - p图美图相机, 美颜证件照神器, 天天秀秀朋友圈
Total creative ads during the time period : 358
Duration : 715
Popularity : 80,133
Check ASO Keywords of MidoLotto: Play the Lottery
2. MidoLotto: Play the Lottery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MidoLotto: Play the Lottery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MidoLotto: Play the Lottery in the recent period. As of 2021-05-27, among the MidoLotto: Play the Lottery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 32.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 67.44%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, MidoLotto: Play the Lottery's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.29%,
Instagram's proportion is 32.24%,
Audience Network's proportion is 19.87%,
Messenger's proportion is 15.6%,
's proportion is .
In the date of 2021-05-27, MidoLotto: Play the Lottery‘s network with the most ads is Facebook and its proportion is 25.58%.
3. Top 3 Ad Creative Analysis of MidoLotto: Play the Lottery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MidoLotto: Play the Lottery. We can see some advertising trends.
Top 1 Ad Creative of MidoLotto: Play the Lottery
Ad Details ：
Headline ：New App to order Powerball tickets!
Text ：As seen on NBC! You can get tickets with your phone! Use the Mido App to order this week's Mega Millions, Powerball and Super Lotto jackpots--it's quick, safe, and secure!
Top 2 Ad Creative of MidoLotto: Play the Lottery
Ad Details ：
Headline ：New App to order Powerball tickets!
Text ：As seen on NBC! You can get tickets with your phone! Use the Mido App to order this week's Mega Millions, Powerball and Super Lotto jackpots--it's quick, safe, and secure!
Top 3 Ad Creative of MidoLotto: Play the Lottery
Ad Details ：
Headline ：Nueva aplicación para ordenar boletos de Mega Millions!
Text ：Como se ve en Telemundo! Ahora puedes conseguir entradas con tu teléfono. Use la aplicación MidoLotto para ordenar los boletos de Mega Millions, Powerball y Super Lotto de esta semana: ¡es rápido, seguro y protegido!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 294 | 294 | 266 |
| Popularity | 989 | 989 | 979 |
| Dimensions | 2048 x 1148 | 2048 x 1148 | 2048 x 1149 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States | Spain,Argentina,Panama,Cuba,Venezuela,Colombia,Peru,Chile,Paraguay,Mexico,United States |
| Language | English | English | Spanish |
Through the above analysis, we can see that the most effective channel for MidoLotto: Play the Lottery in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MidoLotto: Play the Lottery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MidoLotto: Play the Lottery, you can click the app name below to view related reports, or you can find more info in ASOTools.