Migo - Search On Demand Rides Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Migo - Search On Demand Rides's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Migo - Search On Demand Rides.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Migo - Search On Demand Rides
App Name : Migo - Search On Demand Rides
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Migo, Inc
Publisher : Instagram
Total creative ads during the time period : 224
Duration : 1,233
Popularity : 23,953
Check ASO Keywords of Migo - Search On Demand Rides
2. Migo - Search On Demand Rides’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Migo - Search On Demand Rides in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Migo - Search On Demand Rides in the recent period. As of 2021-03-15, among the Migo - Search On Demand Rides‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Migo - Search On Demand Rides's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.09%,
Instagram's proportion is 49.91%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Migo - Search On Demand Rides‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Migo - Search On Demand Rides
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Migo - Search On Demand Rides. We can see some advertising trends.
Top 1 Ad Creative of Migo - Search On Demand Rides
Ad Details ：
Headline ：Découvre Migo !
Text ：Migo est désormais disponible à Paris !
Utilise cette nouvelle app et déplace toi en toute sécurité :
• Entre une destination.
• Migo te montrera les meilleures options proches de toi.
• Choisis entre les VTC, vélos ou encore trottinettes.
• Compare les prix et temps de transport.
• Réserve ta course.
• Aucun frais supplémentaires ne seront ajoutés !
Top 2 Ad Creative of Migo - Search On Demand Rides
Ad Details ：
Headline ：Découvre Migo !
Text ：Migo est désormais disponible à Paris !
Utilise cette nouvelle app et déplace toi en toute sécurité :
• Entre une destination.
• Migo te montrera les meilleures options proches de toi.
• Choisis entre les VTC, vélos ou encore trottinettes.
• Compare les prix et temps de transport.
• Réserve ta course.
• Aucun frais supplémentaires ne seront ajoutés !
Top 3 Ad Creative of Migo - Search On Demand Rides
Ad Details ：
Headline ：Économise en moyenne 5€ sur tes courses ! 💸
Text ：Arrive chez toi à temps et en toute sécurité avec Migo 🚀
• Entre une destination.
• Migo te montrera les meilleures options proches de toi.
• Choisis entre les VTC, vélos ou encore trottinettes.
• Compare les prix et temps de transport.
• Réserve ta course.
• Aucuns frais supplémentaires ne seront ajoutés !
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 157 | 157 | 144 |
| Popularity | 906 | 903 | 863 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | France | France | France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Migo - Search On Demand Rides in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Migo - Search On Demand Rides's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Migo - Search On Demand Rides, you can click the app name below to view related reports, or you can find more info in ASOTools.