Minecraft Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Minecraft’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Minecraft.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Minecraft

App Name : Minecraft

Logo

Minecraft-SocialPeta

OS : Android

Network : Chartboost,Google Ads(Admob),Facebook

Developer : Mojang

Publisher : SHAREit - Transfer Share,Treehouse Table,Vegan Recipes Free,TalkU Free Calls +Free Texting +International Call,Sweet Selfie Camera:Beauty cam,photoselfie editor,Universal Email App,Tandem Language Exchange: Speak learn languages,Video Collage Maker,True Mobile Caller ID Locator Call Blocker

Total creative ads during the time period : 2,278

Duration : 2,318

Popularity : 293,456

2. Minecraft’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Minecraft in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Minecraft in the recent period. As of 2020-09-07, among the Minecraft‘s ad creative, the Html category’s proportion is 44.44%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 55.56%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Minecraft’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, Minecraft‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Minecraft

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Minecraft. We can see some advertising trends.

Top 1 Ad Creative of Minecraft

Ad Details :

Headline :Minecraft Pocket Edition

Text :Explore randomly generated worlds & build anything from simple homes to grand castles.

Top 2 Ad Creative of Minecraft

Ad Details :

Headline :Download Minecraft today

Text :

Top 3 Ad Creative of Minecraft

Ad Details :

Headline :Minecraft on the go!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 308 234 234
Popularity 999 999 999
Dimensions 600 x 314 1024 x 1280 1080 x 1080
Creative Type Image Video Video
Network Google Ads(Admob) Facebook Facebook
Related Ads 1 1 1
Countries Canada,United Kingdom,Australia,United States Mexico,United Kingdom,Canada,United States Mexico,United Kingdom,Canada,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Minecraft in recent advertising is Google Ads(Admob), and the main creative type is Image.

In conclusion: The above is a free Minecraft’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Minecraft, you can click the app name below to view related reports.