Minecraft Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Minecraft's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Minecraft.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Minecraft

App Name : Minecraft

Logo

Minecraft-SocialPeta

OS : Android

Network : Google Ads(Admob),Chartboost,Facebook

Developer : Mojang

Publisher : Instagram,SHAREit - Transfer & Share,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,TalkU Free Calls +Free Texting +International Call,Photo Editor & Pic Collage - Sweet Selfie Camera,Universal Email App,Tandem Language Exchange: Speak & learn languages,Video Collage Maker

Total creative ads during the time period : 2,794

Duration : 2,508

Popularity : 414,111

Check ASO Keywords of Minecraft

2. Minecraft’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Minecraft in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Minecraft in the recent period. As of 2021-03-15, among the Minecraft‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Minecraft's the proportion of networks impressions are placed like this:

Google Ads(Admob)'s proportion is 100.0%,

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In the date of 2021-03-15, Minecraft‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Minecraft

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Minecraft. We can see some advertising trends.

Top 1 Ad Creative of Minecraft

Ad Details :

Headline :Explore the world of Minecraft

Text :Woot woot! With Minecraft on the go, the exploration never ends!

Top 2 Ad Creative of Minecraft

Ad Details :

Headline :Minecraft on the go!

Text :

Top 3 Ad Creative of Minecraft

Ad Details :

Headline :Minecraft Pocket Edition

Text :Explore randomly generated worlds & build anything from simple homes to grand castles.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 75 354 308
Popularity 1,000 999 999
Dimensions 1200 x 627 400 x 400 600 x 314
Creative Type Image Video Image
Network Facebook Instagram Google Ads(Admob)
Related Ads 5 2 1
Countries United States Brazil,Canada,United Kingdom,United States,Mexico Canada,United Kingdom,Australia,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Minecraft in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Minecraft's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Minecraft, you can click the app name below to view related reports, or you can find more info in ASOTools.