Minecraft Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Minecraft's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Minecraft.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Minecraft
App Name : Minecraft
Logo：
OS : Android
Network : Google Ads(Admob),Chartboost,Facebook
Developer : Mojang
Publisher : Instagram,SHAREit - Transfer & Share,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,TalkU Free Calls +Free Texting +International Call,Photo Editor & Pic Collage - Sweet Selfie Camera,Universal Email App,Tandem Language Exchange: Speak & learn languages,Video Collage Maker
Total creative ads during the time period : 2,794
Duration : 2,508
Popularity : 414,111
Check ASO Keywords of Minecraft
2. Minecraft’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Minecraft in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Minecraft in the recent period. As of 2021-03-15, among the Minecraft‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Minecraft's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Minecraft‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Minecraft
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Minecraft. We can see some advertising trends.
Top 1 Ad Creative of Minecraft
Ad Details ：
Headline ：Explore the world of Minecraft
Text ：Woot woot! With Minecraft on the go, the exploration never ends!
Top 2 Ad Creative of Minecraft
Ad Details ：
Headline ：Minecraft on the go!
Text ：
Top 3 Ad Creative of Minecraft
Ad Details ：
Headline ：Minecraft Pocket Edition
Text ：Explore randomly generated worlds & build anything from simple homes to grand castles.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 75 | 354 | 308 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 1200 x 627 | 400 x 400 | 600 x 314 |
| Creative Type | Image | Video | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 5 | 2 | 1 |
| Countries | United States | Brazil,Canada,United Kingdom,United States,Mexico | Canada,United Kingdom,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Minecraft in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Minecraft's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Minecraft, you can click the app name below to view related reports, or you can find more info in ASOTools.