Mobify Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mobify's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mobify.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mobify
App Name : Mobify
Logo：
OS : Android
Network : Audience Network,Facebook,Messenger
Developer : Mobify Invoices Oy
Publisher : Instagram,Facebook
Total creative ads during the time period : 85
Duration : 362
Popularity : 33,449
Check ASO Keywords of Mobify
2. Mobify’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mobify in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mobify in the recent period. As of 2021-03-16, among the Mobify‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Mobify's the proportion of networks impressions are placed like this:
Audience Network's proportion is 30.0%,
Messenger's proportion is 30.0%,
Facebook's proportion is 20.0%,
Instagram's proportion is 20.0%,
's proportion is .
In the date of 2021-03-16, Mobify‘s network with the most ads is Audience Network and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of Mobify
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mobify. We can see some advertising trends.
Top 1 Ad Creative of Mobify
Ad Details ：
Headline ：Mobify
Text ：Keskitä laskut ilmaiseen äppiin ja vapautat aikaa keskittyä sinulle tärkeisiin asioihin.
Top 2 Ad Creative of Mobify
Ad Details ：
Headline ：Mobify
Text ：Tuhannet suomalaiset hoitavat talouttaan maksuttoman Mobify-palvelun avulla!
Top 3 Ad Creative of Mobify
Ad Details ：
Headline ：Mobify
Text ：Tiesitkö, että laskujen maksamisesta saa bonusta? NYT TIEDÄT. Mobify-Vapauttavan viisasta.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 196 | 196 | 196 |
| Popularity | 997 | 997 | 996 |
| Dimensions | 946 x 2048 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Finland | Finland | Finland |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Mobify in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Mobify's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mobify, you can click the app name below to view related reports, or you can find more info in ASOTools.