Modern Milkman Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Modern Milkman's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Modern Milkman.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Modern Milkman
App Name : Modern Milkman
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Modern Milkman LTD
Publisher : Instagram,Facebook,Water Drink Reminder
Total creative ads during the time period : 176
Duration : 648
Popularity : 35,174
Check ASO Keywords of Modern Milkman
2. Modern Milkman’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Modern Milkman in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Modern Milkman in the recent period. As of 2021-03-16, among the Modern Milkman‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 16.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Modern Milkman's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, Modern Milkman‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Modern Milkman
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Modern Milkman. We can see some advertising trends.
Top 1 Ad Creative of Modern Milkman
Ad Details ：
Headline ：The Modern Milkman
Text ：The Modern Milkman App makes it easy to join the plastic revolution, to support local farmers and to have great produce delivered directly to your door early each morning with ease.
Top 2 Ad Creative of Modern Milkman
Ad Details ：
Headline ：The Modern Milkman
Text ：The Modern Milkman App makes it easy to join the plastic revolution, to support local farmers and to have great produce delivered directly to your door early each morning with ease.
Top 3 Ad Creative of Modern Milkman
Ad Details ：
Headline ：The Modern Milkman
Text ：The Modern Milkman App makes it easy to join the plastic revolution, to support local farmers and to have great produce delivered directly to your door early each morning with ease.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 151 | 151 | 130 |
| Popularity | 953 | 953 | 903 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Modern Milkman in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Modern Milkman's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Modern Milkman, you can click the app name below to view related reports, or you can find more info in ASOTools.