MOGU Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MOGU’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MOGU.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MOGU

App Name : MOGU



OS : Android

Network : 腾讯社交广告(广点通),今日头条,火山小视频

Developer : 杭州卷瓜网络有限公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,成语消消消,WTV影视大全,周公解梦,安卓壁纸-含动态壁纸,Perfect Piano,酷我听书FM-有声、书籍、相声、追书、听书、阅读一个就够了

Total creative ads during the time period : 4,190

Duration : 1,970

Popularity : 72,879

2. MOGU’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MOGU in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MOGU in the recent period. As of 2020-09-07, among the MOGU‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, MOGU’s the proportion of networks impressions are placed like this:

趣头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, MOGU‘s network with the most ads is 趣头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of MOGU

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MOGU. We can see some advertising trends.

Top 1 Ad Creative of MOGU

Ad Details :

Headline :蘑菇街

Text :女人可以不够漂亮,但是一定要会穿搭!一样有魅力!

Top 2 Ad Creative of MOGU

Ad Details :

Headline :蘑菇街

Text :没有丑女人只有懒女人,教你一招学穿搭,

Top 3 Ad Creative of MOGU

Ad Details :

Headline :为什么一换季女生就没衣服穿?蘑菇街今天给你答案!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 78 67 91
Popularity 571 458 363
Dimensions 720 x 1280 720 x 1280 720 x 1280
Creative Type Video Video Video
Network 火山小视频 火山小视频 今日头条
Related Ads 1 1 1
Language NA NA NA

Through the above analysis, we can see that the most effective channel for MOGU in recent advertising is 火山小视频, and the main creative type is Video.

In conclusion: The above is a free MOGU’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MOGU, you can click the app name below to view related reports.