MOGU Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MOGU's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MOGU.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MOGU
App Name : MOGU
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,火山小视频
Developer : 蘑菇街
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,成语消消消,WTV影视大全,周公解梦,騰訊視頻,安卓壁纸-含动态壁纸,Perfect Piano
Total creative ads during the time period : 4,787
Duration : 2,153
Popularity : 110,443
Check ASO Keywords of MOGU
2. MOGU’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MOGU in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MOGU in the recent period. As of 2021-03-08, among the MOGU‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, MOGU's the proportion of networks impressions are placed like this:
快手's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-08, MOGU‘s network with the most ads is 快手 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of MOGU
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MOGU. We can see some advertising trends.
Top 1 Ad Creative of MOGU
Ad Details ：
Headline ：下载蘑菇街,享受上万达人,教你穿衣搭配。更多完美变身穿搭,尽在蘑菇街~
Text ：
Top 2 Ad Creative of MOGU
Ad Details ：
Headline ：别再商场买大牌了,一样的衣服蘑菇街便宜多了!
Text ：
Top 3 Ad Creative of MOGU
Ad Details ：
Headline ：下载蘑菇街,6000套冬季新款任你选,还有上万达人,教你穿衣搭配~
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 299 | 225 | 333 |
| Popularity | 977 | 894 | 732 |
| Dimensions | 720 x 1280 | 720 x 1280 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 快手 | 快手 | 快手 |
| Related Ads | 2 | 2 | 7 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for MOGU in recent advertising is 快手, and the main creative type is Video.
In conclusion: The above is a free MOGU's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MOGU, you can click the app name below to view related reports, or you can find more info in ASOTools.