Mom.life — 怀孕和婴儿 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mom.life — 怀孕和婴儿's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mom.life — 怀孕和婴儿.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mom.life — 怀孕和婴儿
App Name : Mom.life — 怀孕和婴儿
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Wunderkind Media and Technology Corporation
Publisher : Instagram
Total creative ads during the time period : 157
Duration : 506
Popularity : 19,614
Check ASO Keywords of Mom.life — 怀孕和婴儿
2. Mom.life — 怀孕和婴儿’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mom.life — 怀孕和婴儿 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mom.life — 怀孕和婴儿 in the recent period. As of 2021-03-12, among the Mom.life — 怀孕和婴儿‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Mom.life — 怀孕和婴儿's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Mom.life — 怀孕和婴儿‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Mom.life — 怀孕和婴儿
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mom.life — 怀孕和婴儿. We can see some advertising trends.
Top 1 Ad Creative of Mom.life — 怀孕和婴儿
Ad Details ：
Headline ：Mom.life — pregnancy and baby
Text ：The app for modern moms. Find your kindred spirit at the same stage of parenting, from pregnancy and beyond. Track your pregnancy, share your photos, ask for support! Mom.life is real life, not the highlight reel. Be authentic, candid and real in this live moderated social network. No more mom sh...
Top 2 Ad Creative of Mom.life — 怀孕和婴儿
Ad Details ：
Headline ：Mom.life — pregnancy and baby
Text ：The app for modern moms. Find your kindred spirit at the same stage of parenting, from pregnancy and beyond. Track your pregnancy, share your photos, ask for support! Mom.life is real life, not the highlight reel. Be authentic, candid and real in this live moderated social network. No more mom sh...
Top 3 Ad Creative of Mom.life — 怀孕和婴儿
Ad Details ：
Headline ：
Text ：Получить советы от опытных мам, поделиться опытом в онлайн чатах, следить за развитием плода и многое другое уже ждёт в приложении Mom.life 👶
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 141 | 141 | 107 |
| Popularity | 849 | 849 | 532 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | United States,United Kingdom,Australia,Canada | United States,United Kingdom,Canada,Australia | Russia |
| Language | English | English | Russian |
Through the above analysis, we can see that the most effective channel for Mom.life — 怀孕和婴儿 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Mom.life — 怀孕和婴儿's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mom.life — 怀孕和婴儿, you can click the app name below to view related reports, or you can find more info in ASOTools.