MoneyMe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MoneyMe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MoneyMe.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MoneyMe
App Name : MoneyMe
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Instagram
Developer : MONEYME FINANCIAL GROUP PTY LTD
Publisher : Instagram,Facebook,Libra Horoscope,Coupons for Airbnb, Inc.,Aşk Medyumu - Gerçek Aşk Falı,股票买卖时机
Total creative ads during the time period : 229
Duration : 1,013
Popularity : 19,331
Check ASO Keywords of MoneyMe
2. MoneyMe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MoneyMe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MoneyMe in the recent period. As of 2021-03-16, among the MoneyMe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 65.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 35.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, MoneyMe's the proportion of networks impressions are placed like this:
Facebook's proportion is 43.33%,
Instagram's proportion is 43.33%,
Audience Network's proportion is 7.49%,
Messenger's proportion is 5.84%,
's proportion is .
In the date of 2021-03-16, MoneyMe‘s network with the most ads is Facebook and its proportion is 35.0%.
3. Top 3 Ad Creative Analysis of MoneyMe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MoneyMe. We can see some advertising trends.
Top 1 Ad Creative of MoneyMe
Ad Details ：
Headline ：
Text ：Lockdown shopping Special Offer 😷💪!! Freestyle has your online shopping covered with a Special Low Rate + $250 back*. No need to wait for the card to arrive via mail 🐌, load your virtual Mastercard to your mobile wallet to Tap n Pay ✅, Shop Online 💻 Transfer money 💵 all with 55 days interest free. Ditch the Plastic 🐬💗
Top 2 Ad Creative of MoneyMe
Ad Details ：
Headline ：
Text ：Lockdown shopping Special Offer 😷💪!! Freestyle has your online shopping covered with a Special Low Rate + $250 back*. No need to wait for the card to arrive via mail 🐌, load your virtual Mastercard to your mobile wallet to Tap n Pay ✅, Shop Online 💻 Transfer money 💵 all with 55 days interest free. Ditch the Plastic 🐬💗
Top 3 Ad Creative of MoneyMe
Ad Details ：
Headline ：Personal Loans you can trust
Text ：We get it. Trust is earned. With a 4.9/5 review rating and most people getting funds same-day, we trust we’ll earn yours.
Full T&Cs on website. MoneyMe Financial Group Pty Limited. ABN 40 163 691 236. Australian Credit Licence Number 442218.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 172 | 172 | 40 |
| Popularity | 455 | 455 | 201 |
| Dimensions | 426 x 426 | 426 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 5 | 5 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | Australia,Canada,United Kingdom,United States | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MoneyMe in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free MoneyMe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MoneyMe, you can click the app name below to view related reports, or you can find more info in ASOTools.