Mongabay Environmental News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mongabay Environmental News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mongabay Environmental News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mongabay Environmental News
App Name : Mongabay Environmental News
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : MONGABAY.ORG
Publisher : Facebook,Instagram
Total creative ads during the time period : 1,243
Duration : 980
Popularity : 110,957
Check ASO Keywords of Mongabay Environmental News
2. Mongabay Environmental News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mongabay Environmental News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mongabay Environmental News in the recent period. As of 2021-03-08, among the Mongabay Environmental News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, Mongabay Environmental News's the proportion of networks impressions are placed like this:
Facebook's proportion is 42.6%,
Instagram's proportion is 28.73%,
Messenger's proportion is 28.68%,
's proportion is ,
's proportion is .
In the date of 2021-03-08, Mongabay Environmental News‘s network with the most ads is Facebook and its proportion is 43.18%.
3. Top 3 Ad Creative Analysis of Mongabay Environmental News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mongabay Environmental News. We can see some advertising trends.
Top 1 Ad Creative of Mongabay Environmental News
Ad Details ：
Headline ：Investing in indigenous communities is most efficient way to protect forests, report finds
Text ：The best way to save forests and curb biodiversity loss is to recognize the claims of indigenous peoples to their territories, a new report urges. Published by the Rights and…
Top 2 Ad Creative of Mongabay Environmental News
Ad Details ：
Headline ：For the famed chimps of Gombe, human encroachment takes a toll
Text ：GOMBE, Tanzania — On the eastern shores of Lake Tanganyika, 16 kilometers (10 miles) north of the town of Kigoma in Tanzania, lies the green, dense forest of Gombe National Park. Made famous by British primatologist Jane Goodall’s decades-long research on the park’s resident chimpanzees, Gombe...
Top 3 Ad Creative of Mongabay Environmental News
Ad Details ：
Headline ：Gorilla radio: Sending a conservation message in Nigeria
Text ：BUTATONG, Nigeria — Until mid-2017, smallholder farmer Anthony Okwo was suspicious of the conservationists who visited his village of Butatong in southeastern Nigeria’s Cross River state. The village, where most people work as farmers and hunters, is surrounded by a division of Cross River Natio...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 675 | 392 | 436 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 799 | 768 x 512 | 768 x 512 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,Australia,United States | United States,United Kingdom,Australia,Canada | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Mongabay Environmental News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Mongabay Environmental News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mongabay Environmental News, you can click the app name below to view related reports, or you can find more info in ASOTools.