Monzo - Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Monzo - Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Monzo - Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Monzo - Mobile Banking
App Name : Monzo - Mobile Banking
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Monzo Bank Limited
Publisher : İmsakiyeler: 2020 İmsakiye,Canasta - Card Game,北京实时公交-实时到站信息查询,Instant Camera - One Touch On Screen To Record,Block Puzzle Jewel Legend,6 Minute English - for BBC Learning English,Cymera,Jawaker | جواكر,SoundTube Free Music Player
Total creative ads during the time period : 2,557
Duration : 1,515
Popularity : 61,976
Check ASO Keywords of Monzo - Mobile Banking
2. Monzo - Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Monzo - Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Monzo - Mobile Banking in the recent period. As of 2020-11-24, among the Monzo - Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-24, Monzo - Mobile Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-24, Monzo - Mobile Banking‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Monzo - Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Monzo - Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of Monzo - Mobile Banking
Ad Details ：
Headline ：Change the way you bank.
Text ：Sign up now for free.
Top 2 Ad Creative of Monzo - Mobile Banking
Ad Details ：
Headline ：Change the way you bank.
Text ：2m users and counting.
Top 3 Ad Creative of Monzo - Mobile Banking
Ad Details ：
Headline ：Change the way you bank.
Text ：Instant spending alerts.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 222 | 210 | 210 |
| Popularity | 923 | 880 | 855 |
| Dimensions | 406 x 720 | 576 x 720 | 406 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 2 | 2 |
| Countries | United Kingdom,Canada,United States,Australia | United Kingdom,Canada,United States,Australia | Netherlands,Suriname |
| Language | English | English | Dutch |
Through the above analysis, we can see that the most effective channel for Monzo - Mobile Banking in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Monzo - Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Monzo - Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.