Moonpig: Birthday Card Maker & Gift Shopping App Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Moonpig: Birthday Card Maker & Gift Shopping App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Moonpig: Birthday Card Maker & Gift Shopping App.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Moonpig: Birthday Card Maker & Gift Shopping App

App Name : Moonpig: Birthday Card Maker & Gift Shopping App

Logo：

OS : Android

Network : Facebook,Google Ads(Admob),Instagram

Developer : Moonpig.com

Publisher : Instagram,Facebook,Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,Bubble Shooter Cat,Thank you card wishes messages and love messages

Total creative ads during the time period : 1,666

Duration : 563

Popularity : 130,408

Check ASO Keywords of Moonpig: Birthday Card Maker & Gift Shopping App

2. Moonpig: Birthday Card Maker & Gift Shopping App’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Moonpig: Birthday Card Maker & Gift Shopping App in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Moonpig: Birthday Card Maker & Gift Shopping App in the recent period. As of 2021-03-14, among the Moonpig: Birthday Card Maker & Gift Shopping App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 39.62%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.38%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Moonpig: Birthday Card Maker & Gift Shopping App's the proportion of networks impressions are placed like this:

Audience Network's proportion is 25.23%,

Facebook's proportion is 25.17%,

Instagram's proportion is 25.17%,

Messenger's proportion is 24.43%,

's proportion is .

In the date of 2021-03-14, Moonpig: Birthday Card Maker & Gift Shopping App‘s network with the most ads is Facebook and its proportion is 28.3%.

3. Top 3 Ad Creative Analysis of Moonpig: Birthday Card Maker & Gift Shopping App

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Moonpig: Birthday Card Maker & Gift Shopping App. We can see some advertising trends.

Top 1 Ad Creative of Moonpig: Birthday Card Maker & Gift Shopping App

Ad Details ：

Headline ：Personalised \x26 Fun Cards

Text ：Create Moonpig Moments

Top 2 Ad Creative of Moonpig: Birthday Card Maker & Gift Shopping App

Ad Details ：

Headline ：Shop our birthday cards

Text ：Take them on an adventure with cards featuring their fave characters.

Top 3 Ad Creative of Moonpig: Birthday Card Maker & Gift Shopping App

Ad Details ：

Headline ：Cards delivered to your door.

Text ：Shop our range of personalised kids birthday cards. Use code KIDS20 to get 20% off at checkout.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Moonpig: Birthday Card Maker & Gift Shopping App in recent advertising is Google Ads(Admob), and the main creative type is Image.

In conclusion: The above is a free Moonpig: Birthday Card Maker & Gift Shopping App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Moonpig: Birthday Card Maker & Gift Shopping App, you can click the app name below to view related reports, or you can find more info in ASOTools.

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