Movember Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Movember's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Movember.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Movember
App Name : Movember
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Movember
Publisher : Instagram,Facebook,Light Bible: Daily Verses, Prayer, Audio Bible,Escala Cartola,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),APUS Message Center—Intelligent management
Total creative ads during the time period : 367
Duration : 1,974
Popularity : 29,780
Check ASO Keywords of Movember
2. Movember’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Movember in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Movember in the recent period. As of 2021-03-15, among the Movember‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 91.06%, Playable Ads category's proportion is 0.0%, Image category's proportion is 8.94%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Movember's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.86%,
Facebook's proportion is 27.8%,
Audience Network's proportion is 26.64%,
Messenger's proportion is 17.69%,
's proportion is .
In the date of 2021-03-15, Movember‘s network with the most ads is Facebook and its proportion is 26.82%.
3. Top 3 Ad Creative Analysis of Movember
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Movember. We can see some advertising trends.
Top 1 Ad Creative of Movember
Ad Details ：
Headline ：Support men's health
Text ：Mental health and suicide prevention, prostate cancer and testicular cancer – we’re taking them all on. Are you with us?
Top 2 Ad Creative of Movember
Ad Details ：
Headline ：Give monthly
Text ：For the cost of a few beers a month, help more men live happier, healthier, longer lives. Give monthly today.
Top 3 Ad Creative of Movember
Ad Details ：
Headline ：Give monthly
Text ：For the cost of a few beers a month, help more men live happier, healthier, longer lives. Give monthly today.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 26 | 27 | 27 |
| Popularity | 144 | 131 | 131 |
| Dimensions | 640 x 640 | 426 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | New Zealand,Israel,Nepal | Canada,United States,Australia,United Kingdom | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Movember in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Movember's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Movember, you can click the app name below to view related reports, or you can find more info in ASOTools.