Moveo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Moveo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Moveo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Moveo
App Name : Moveo
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Ecomove
Publisher : Instagram
Total creative ads during the time period : 55
Duration : 160
Popularity : 5,431
Check ASO Keywords of Moveo
2. Moveo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Moveo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Moveo in the recent period. As of 2020-12-05, among the Moveo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-05, Moveo's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Audience Network's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-05, Moveo‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Moveo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Moveo. We can see some advertising trends.
Top 1 Ad Creative of Moveo
Ad Details ：
Headline ：Home - Moveo
Text ：Ahora moverte por la ciudad es fácil, seguro y divertido con MOVEO. #MuéveteATuRitmo por solo $0.05 el minuto.
Top 2 Ad Creative of Moveo
Ad Details ：
Headline ：Home - Moveo
Text ：Ahora moverte por la ciudad es fácil, seguro y divertido con MOVEO. #MuéveteATuRitmo por solo $0.05 el minuto.
Top 3 Ad Creative of Moveo
Ad Details ：
Headline ：Home - Moveo
Text ：Usa tu MOVEO para moverte de forma rápida y segura por la ciudad. Tenemos estaciones en todo Quito y el servicio funciona de 7AM a 7PM.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 44 | 44 | 44 |
| Popularity | 258 | 258 | 257 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Ecuador | Ecuador | Ecuador |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Moveo in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Moveo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Moveo, you can click the app name below to view related reports, or you can find more info in ASOTools.