MSCHF Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MSCHF's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MSCHF.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MSCHF
App Name : MSCHF
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : MSCHF Product Studio Inc.
Publisher : Instagram
Total creative ads during the time period : 188
Duration : 301
Popularity : 21,977
Check ASO Keywords of MSCHF
2. MSCHF’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MSCHF in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MSCHF in the recent period. As of 2021-03-15, among the MSCHF‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, MSCHF's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, MSCHF‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of MSCHF
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MSCHF. We can see some advertising trends.
Top 1 Ad Creative of MSCHF
Ad Details ：
Headline ：⭐⭐⭐⭐⭐ Fans of The Office Love MSCHF
Text ：MSCHF did WHAT??? MSCHF decided that streaming rights for The Office cost too much $$$ so they decided to re-create every episode of The Office... in Slack... line by line, episode by episode. Best of all? It was FREE! Imagine having access to secret (& genius) projects like this EVERY 2 WEEKS! That's exactly what MSCHF does. Install the MSCHF app and get notified as soon as they release their next drop! They'll even give you secret passcodes in the app. Shhhhhh, just don't tell the feds 🤫
Top 2 Ad Creative of MSCHF
Ad Details ：
Headline ：The Office (Slack)
Text ：Every episode of The Office, recreated in Slack: https://t.co/lKAin2YewI
Top 3 Ad Creative of MSCHF
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 0 |
| Popularity | 52 | 51 | |
| Dimensions | 1024 x 1280 | 1200 x 675 | |
| Creative Type | Video | Image | |
| Network | |||
| Related Ads | 1 | 1 | 0 |
| Countries | United States,Australia,Canada,United Kingdom | United States,Australia,United Kingdom,Canada | |
| Language | English | English |
Through the above analysis, we can see that the most effective channel for MSCHF in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free MSCHF's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MSCHF, you can click the app name below to view related reports, or you can find more info in ASOTools.