MTN Homeland Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MTN Homeland's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MTN Homeland.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MTN Homeland
App Name : MTN Homeland
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Facebook
Developer : MFS Africa UK Ltd
Publisher : Instagram,Canasta - Card Game,OLX Classifieds,拼立得 - 美图拼图相机,宝宝生日策划师,Zip & RAR File Extractor,Little Farmers - Care, Fix & Decorate,Fotor - Photo Editor&Collage
Total creative ads during the time period : 217
Duration : 531
Popularity : 23,207
Check ASO Keywords of MTN Homeland
2. MTN Homeland’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MTN Homeland in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MTN Homeland in the recent period. As of 2021-05-14, among the MTN Homeland‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-14, MTN Homeland's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-14, MTN Homeland‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of MTN Homeland
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MTN Homeland. We can see some advertising trends.
Top 1 Ad Creative of MTN Homeland
Ad Details ：
Headline ：School is back!
Text ：Download MTN homeland app and send money back to Ghana for free, to get them ready.
Top 2 Ad Creative of MTN Homeland
Ad Details ：
Headline ：School is back!
Text ：Download MTN homeland app and send money back to Ghana for free, to get them ready.
Top 3 Ad Creative of MTN Homeland
Ad Details ：
Headline ：School is back!
Text ：Download MTN homeland app and send money back to Uganda for free, to get them ready.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 61 | 61 | 59 |
| Popularity | 413 | 413 | 390 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | France,Italy,Spain,Germany,United Kingdom | Spain,Italy,United Kingdom,Germany,France | France,Germany,Spain,Italy,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MTN Homeland in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free MTN Homeland's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MTN Homeland, you can click the app name below to view related reports, or you can find more info in ASOTools.