Muevo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Muevo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Muevo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Muevo
App Name : Muevo
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : COPEC S.A.
Publisher : Instagram,Facebook,空気読み力,ナゾトキの部屋 -1分で解ける推理ゲーム,Hashtags in Portuguese,Звуки Животных - Животные для детей.
Total creative ads during the time period : 1,076
Duration : 2,152
Popularity : 93,664
Check ASO Keywords of Muevo
2. Muevo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Muevo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Muevo in the recent period. As of 2021-03-15, among the Muevo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Muevo's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.35%,
Instagram's proportion is 28.28%,
Audience Network's proportion is 25.7%,
Messenger's proportion is 17.67%,
's proportion is .
In the date of 2021-03-15, Muevo‘s network with the most ads is Facebook and its proportion is 31.48%.
3. Top 3 Ad Creative Analysis of Muevo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Muevo. We can see some advertising trends.
Top 1 Ad Creative of Muevo
Ad Details ：
Headline ：Descarga la app Muevo
Text ：Si no puedes quedarte en casa, ¡cuídate! Te ayudamos a pagar de forma segura y sin contacto con la app Muevo. Descárgala.
Top 2 Ad Creative of Muevo
Ad Details ：
Headline ：¡Aprovecha ahora tu descuento de $50 por litro!
Text ：¡No dejes para mañana lo que puedes disfrutar hoy! Regístrate en la app Muevo y empieza a disfrutar hoy mismo todo lo que tenemos para ti.
Top 3 Ad Creative of Muevo
Ad Details ：
Headline ：¡Aprovecha ahora tu descuento de $50 por litro!
Text ：¡No dejes para mañana lo que puedes disfrutar hoy! Regístrate en la app Muevo y empieza a disfrutar hoy mismo todo lo que tenemos para ti.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 155 | 61 | 61 |
| Popularity | 977 | 407 | 404 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Chile | Chile | Chile |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Muevo in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Muevo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Muevo, you can click the app name below to view related reports, or you can find more info in ASOTools.