Munzee Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Munzee’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Munzee.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Munzee

App Name : Munzee



OS : Android

Network : Facebook,Instagram

Developer : Freeze Tag Games

Publisher :

Total creative ads during the time period : 7

Duration : 220

Popularity : 4,366

2. Munzee’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Munzee in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Munzee in the recent period. As of 2020-09-07, among the Munzee‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Munzee’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 78.9%,

Instagram’s proportion is 21.1%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Munzee‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Munzee

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Munzee. We can see some advertising trends.

Top 1 Ad Creative of Munzee

Ad Details :

Headline :A Real World Gaming Adventure

Text :

Top 2 Ad Creative of Munzee

Ad Details :

Headline :A Real World Gaming Adventure

Text :Rediscover the world with Munzee, the free and easy to use mobile scavenger hunt app.

Top 3 Ad Creative of Munzee

Ad Details :

Headline :A Real World Gaming Adventure

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 188 201 61
Popularity 995 965 418
Dimensions 1280 x 720 1280 x 720
Creative Type Video Video Video
Network Facebook Facebook Instagram
Related Ads 1 2 1
Countries United States,Canada,Germany New Zealand,United Kingdom,Canada,United States,Australia,Germany United States,Germany,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for Munzee in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Munzee’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Munzee, you can click the app name below to view related reports.