Mutti kocht Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mutti kocht's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mutti kocht.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mutti kocht
App Name : Mutti kocht
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer :
Publisher : Instagram,Facebook,Tap Tap Music-Pop Songs,Fotor - Photo Editor&Collage,MySQL QueryDB Client,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 73
Duration : 716
Popularity : 30,729
Check ASO Keywords of Mutti kocht
2. Mutti kocht’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mutti kocht in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mutti kocht in the recent period. As of 2021-03-15, among the Mutti kocht‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 70.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 30.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Mutti kocht's the proportion of networks impressions are placed like this:
Messenger's proportion is 32.42%,
Facebook's proportion is 31.43%,
Instagram's proportion is 31.43%,
Audience Network's proportion is 4.71%,
's proportion is .
In the date of 2021-03-15, Mutti kocht‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of Mutti kocht
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mutti kocht. We can see some advertising trends.
Top 1 Ad Creative of Mutti kocht
Ad Details ：
Headline ：OneLink.To
Text ：
Top 2 Ad Creative of Mutti kocht
Ad Details ：
Headline ：Startseite - HomeCooking
Text ：Privathaushalte teilen ihre zuviel gekochte Hausmannskost.
Foodsharing per App – leichtgemacht !
Für jedes kostenlos-eingestellte Essen in der Homecooking App, spendet die App einen halben EUR an die deutsche Caritas bzw an die Tafel ! Gültig bis 31.10.20. http://homecookingapp.com/
http://onelink.to/3u92k
Top 3 Ad Creative of Mutti kocht
Ad Details ：
Headline ：Startseite - HomeCooking
Text ：Privathaushalte teilen ihre zuviel gekochte Hausmannskost.
Foodsharing per App – leichtgemacht !
Für jedes kostenlos-eingestellte Essen in der Homecooking App, spendet die App einen halben EUR an die deutsche Caritas bzw an die Tafel ! Gültig bis 31.10.20. http://homecookingapp.com/
http://onelink.to/3u92k
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 89 | 87 | 87 |
| Popularity | 707 | 684 | 684 |
| Dimensions | 1512 x 2016 | 1858 x 1239 | 1858 x 1239 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Germany | Germany |
| Language | English | German | German |
Through the above analysis, we can see that the most effective channel for Mutti kocht in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Mutti kocht's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mutti kocht, you can click the app name below to view related reports, or you can find more info in ASOTools.