MX Player Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MX Player's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MX Player.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MX Player
App Name : MX Player
Logo：
OS : Android
Network : Audience Network,Google Ads(Admob),Facebook
Developer : MX Media (formerly J2 Interactive)
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Text Free: WiFi Calling App ,AirBrush: Easy Photo Editor,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 8,794
Duration : 2,480
Popularity : 1,022,263
Check ASO Keywords of MX Player
2. MX Player’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MX Player in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MX Player in the recent period. As of 2021-03-14, among the MX Player‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, MX Player's the proportion of networks impressions are placed like this:
Audience Network's proportion is 42.47%,
Instagram's proportion is 29.39%,
Facebook's proportion is 28.14%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, MX Player‘s network with the most ads is Audience Network and its proportion is 35.14%.
3. Top 3 Ad Creative Analysis of MX Player
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MX Player. We can see some advertising trends.
Top 1 Ad Creative of MX Player
Ad Details ：
Headline ：Binge watch all the episodes!
Text ：Watch Auction, a reality check of an underground business!
Top 2 Ad Creative of MX Player
Ad Details ：
Headline ：Aashram Chapter 2 - The Dark Side | Official Trailer | Bobby Deol | Prakash Jha | MX Player
Text ：Rakshak ya Bhakshak? Paavan ya Paapi? Kya hai Kashipur waale Baba Nirala ka asli roop? Hoga khulasa 11-11-2020 ko, #AashramChapter2 mein! Prakash Jha Productions #BobbyDeol Chandan Roy Sanyal #AaditiPohankar Darshan Kumaar Adhyayan Suman Anupria Goenka Tridha Choudhury #SachinShroff Tushar Pandey #VikramKochhar Anuritta K Jha #RajeevSiddhartha #ParinitaaSeth #TanmaayRanjan SoodPreeti #JahangirKhan #KanupriyaGupta #NavdeepTomar #Aashram #MXOriginalSeries #MXPlayer
Top 3 Ad Creative of MX Player
Ad Details ：
Headline ：Aashram Chapter 2 - The Dark Side | Official Trailer | Bobby Deol | Prakash Jha | MX Player
Text ：Rakshak ya Bhakshak? Paavan ya Paapi? Kya hai Kashipur waale Baba Nirala ka asli roop? Hoga khulasa 11-11-2020 ko, #AashramChapter2 mein! Prakash Jha Productions #BobbyDeol Chandan Roy Sanyal #AaditiPohankar Darshan Kumaar Adhyayan Suman Anupria Goenka Tridha Choudhury #SachinShroff Tushar Pandey #VikramKochhar Anuritta K Jha #RajeevSiddhartha #ParinitaaSeth #TanmaayRanjan SoodPreeti #JahangirKhan #KanupriyaGupta #NavdeepTomar #Aashram #MXOriginalSeries #MXPlayer
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 31 | 7 | 11 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 720 x 720 | 400 x 224 | 1280 x 720 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | India | India | India |
| Language | English | NA | NA |
Through the above analysis, we can see that the most effective channel for MX Player in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MX Player's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MX Player, you can click the app name below to view related reports, or you can find more info in ASOTools.