MX Player Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MX Player’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MX Player.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MX Player

App Name : MX Player

Logo

MX Player-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : MX Media & Entertainment Pte. Ltd

Publisher : Drift Mania Championship,思维导图,Racing in Car,电池管家-电池检测维护大师,诛仙小说-ssssss,Fun Run - Multiplayer Race,Chifro ABC: Kids Alphabet Game,Farmer Sim 2015

Total creative ads during the time period : 299

Duration : 269

Popularity : 36,206

2. MX Player’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MX Player in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MX Player in the recent period. As of 2020-09-07, among the MX Player‘s ad creative, the Html category’s proportion is 66.67%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, MX Player’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 97.84%,

Facebook’s proportion is 2.16%,

’s proportion is ,

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In the date of 2020-09-07, MX Player‘s network with the most ads is Google Ads(Admob) and its proportion is 66.67%.

3. Top 3 Ad Creative Analysis of MX Player

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MX Player. We can see some advertising trends.

Top 1 Ad Creative of MX Player

Ad Details :

Headline :Aashram | Official Trailer | Bobby Deol | Prakash Jha | MX Original Series | MX Player

Text :Bhakti ya Bhrashtachar? Aastha ya Apraadh? Kya hai yeh ‘Aashram’ ki kahaani? Dekhiye #Aashram 28 August ko! Prakash Jha Productions #BobbyDeol Chandan Roy Sanyal #AaditiPohankar Darshan Kumaar Adhyayan Suman Anupria Goenka Tridha Choudhury #SachinShroff Tushar Pandey Vikram Kochhar Anuritta K Jha #RajeevSiddhartha #ParinitaaSeth #TanmaayRanjan SoodPreeti #JahangirKhan #KanupriyaGupta #NavdeepTomar #MXOriginalSeries #MXPlayer

Top 2 Ad Creative of MX Player

Ad Details :

Headline :Watch MX Originals for Free

Text :Watch all your Favourite Movies, TV Shows and Originals only on MX Player

Top 3 Ad Creative of MX Player

Ad Details :

Headline :Watch MX Originals for Free

Text :Watch all your Favourite Movies, TV Shows and Originals only on MX Player

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 7 55 59
Popularity 999 340 330
Dimensions 1280 x 720 640 x 360 288 x 512
Creative Type Video Video Image
Network Facebook Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 5
Countries India United Kingdom,Australia,United States,Canada Australia,United States,United Kingdom,Canada
Language NA English English

Through the above analysis, we can see that the most effective channel for MX Player in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free MX Player’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MX Player, you can click the app name below to view related reports.