My 76 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My 76's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My 76.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My 76
App Name : My 76
Logo：
OS : Android
Network : Twitter,Facebook,Google Ads(Admob)
Developer : Phillips 66 Mobility
Publisher : Instagram,Facebook,Texas DMV Practice Test Master,Math Mania,Nella Kharisma Full Album Cendol Dawet,امتحان التيوري لشهادة السواقة - دروس نظري و عملي,Guide for KOF 98,Jungle Jigsaw Puzzle,Highway Endless Car Rider Sim
Total creative ads during the time period : 95
Duration : 2,356
Popularity : 12,859
Check ASO Keywords of My 76
2. My 76’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My 76 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My 76 in the recent period. As of 2021-05-28, among the My 76‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, My 76's the proportion of networks impressions are placed like this:
Facebook's proportion is 90.0%,
Instagram's proportion is 10.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, My 76‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of My 76
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My 76. We can see some advertising trends.
Top 1 Ad Creative of My 76
Ad Details ：
Headline ：My 76
Text ：Spending less time gassing up is time well spent not gassing up. So get Mobile Pay on the My 76® App. And pay for gas faster.
Top 2 Ad Creative of My 76
Ad Details ：
Headline ：My 76
Text ：With Mobile Pay on the My 76® App, you can trust your payments to be safe, secure and cellular.
Top 3 Ad Creative of My 76
Ad Details ：
Headline ：My 76
Text ：Fast?! You wanna talk about fast? Then let’s talk about the My 76® App. A faster way to buy gas and go back to not buying gas.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 164 | 164 | 164 |
| Popularity | 948 | 948 | 948 |
| Dimensions | 800 x 800 | 800 x 800 | 800 x 800 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | Australia,United States,Canada,United Kingdom | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My 76 in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free My 76's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My 76, you can click the app name below to view related reports, or you can find more info in ASOTools.