My App Café Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My App Café's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My App Café.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My App Café
App Name : My App Café
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : My App Cafe GmbH
Publisher : Instagram,Facebook
Total creative ads during the time period : 25
Duration : 104
Popularity : 15,566
Check ASO Keywords of My App Café
2. My App Café’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My App Café in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My App Café in the recent period. As of 2021-03-15, among the My App Café‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, My App Café's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.06%,
Audience Network's proportion is 25.06%,
Messenger's proportion is 25.06%,
Instagram's proportion is 24.83%,
's proportion is .
In the date of 2021-03-15, My App Café‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of My App Café
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My App Café. We can see some advertising trends.
Top 1 Ad Creative of My App Café
Ad Details ：
Headline ：
Text ：⚠️ Kaffee-Liebhaber aufgepasst ⚠️
☕️ Der erste Roboter-Barista in deiner Region.
🗺 Jetzt auch bei dir vor Ort: in Karlsruhe, Böblingen und Heilbronn
📱 Drucke mit der MyAppCafé-App jetzt ein beliebiges Bild oder ein Selfie auf den Kaffeeschaum für deinen nächsten Kaffee.
✅ Einfach Kaffee über die App bestellen, Foto auswählen, bezahlen und mit dem Barcode die Bestellung vor Ort abholen.
➡️ Jetzt die App kostenlos auf dein iPhone herunterladen: https://apps.apple.com/de/app/my-app-café/id1476802100
Top 2 Ad Creative of My App Café
Ad Details ：
Headline ：
Text ：⚠️ Kaffee-Liebhaber aufgepasst ⚠️
☕️ Der erste Roboter-Barista in deiner Region.
🗺 Jetzt auch bei dir vor Ort: in Karlsruhe, Böblingen und Heilbronn
📱 Drucke mit der MyAppCafé-App jetzt ein beliebiges Bild oder ein Selfie auf den Kaffeeschaum für deinen nächsten Kaffee.
✅ Einfach Kaffee über die App bestellen, Foto auswählen, bezahlen und mit dem Barcode die Bestellung vor Ort abholen.
➡️ Jetzt die App kostenlos auf dein iPhone herunterladen: https://apps.apple.com/de/app/my-app-café/id1476802100
Top 3 Ad Creative of My App Café
Ad Details ：
Headline ：
Text ：⚠️ Kaffee-Liebhaber aufgepasst ⚠️
☕️ Der erste Roboter-Barista in deiner Region.
🗺 Jetzt auch bei dir vor Ort: in Karlsruhe, Böblingen und Heilbronn
📱 Drucke mit der MyAppCafé-App jetzt ein beliebiges Bild oder ein Selfie auf den Kaffeeschaum für deinen nächsten Kaffee.
✅ Einfach Kaffee über die App bestellen, Foto auswählen, bezahlen und mit dem Barcode die Bestellung vor Ort abholen.
➡️ Jetzt die App kostenlos auf dein iPhone herunterladen: https://apps.apple.com/de/app/my-app-café/id1476802100
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 103 | 103 | 103 |
| Popularity | 960 | 958 | 956 |
| Dimensions | 226 x 426 | 226 x 426 | 226 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 20 | 20 | 20 |
| Countries | Germany,Liechtenstein,Austria | Austria,Germany,Liechtenstein | Austria,Germany,Liechtenstein |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for My App Café in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free My App Café's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My App Café, you can click the app name below to view related reports, or you can find more info in ASOTools.