My Block Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Block's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Block.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Block
App Name : My Block
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Addictive Puzzle
Publisher : Instagram,Light Bible: Daily Verses, Prayer, Audio Bible,HuffPost - Daily Breaking News & Politics,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Call Recorder,SHAREit - Transfer & Share
Total creative ads during the time period : 827
Duration : 615
Popularity : 155,134
Check ASO Keywords of My Block
2. My Block’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Block in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Block in the recent period. As of 2021-03-15, among the My Block‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, My Block's the proportion of networks impressions are placed like this:
Audience Network's proportion is 50.46%,
Facebook's proportion is 26.06%,
Instagram's proportion is 11.74%,
Messenger's proportion is 11.74%,
's proportion is .
In the date of 2021-03-15, My Block‘s network with the most ads is Audience Network and its proportion is 36.84%.
3. Top 3 Ad Creative Analysis of My Block
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Block. We can see some advertising trends.
Top 1 Ad Creative of My Block
Ad Details ：
Headline ：The most addictive game!
Text ：
Top 2 Ad Creative of My Block
Ad Details ：
Headline ：速度は本当に重要ではありません
Text ：
Top 3 Ad Creative of My Block
Ad Details ：
Headline ：Game worth playing！
Text ：Help the wife catch the cheater！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 325 | 343 | 409 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 224 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Fiji,Iceland,Samoa,Moldavia,United Kingdom,Korea,Belarus,Norway,Czech,Monaco,Netherlands,Serbia and Montenegro,United States,Solomon Is,American Samoa,Canada,Kosovo,Italy,Albania | Belgium,Germany,Slovak,Japan,Denmark,Iceland,France,United States | Canada,Japan,Malaysia,Germany,France,Hong Kong,Taiwan,Denmark,Korea,Singapore,United Kingdom,Switzerland,United States,Australia |
| Language | English | Japanese | English |
Through the above analysis, we can see that the most effective channel for My Block in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free My Block's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Block, you can click the app name below to view related reports, or you can find more info in ASOTools.