My Lawn: A Guide to Lawn Care Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Lawn: A Guide to Lawn Care’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Lawn: A Guide to Lawn Care.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Lawn: A Guide to Lawn Care
App Name : My Lawn: A Guide to Lawn Care
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : The Scotts Miracle-Gro Company
Publisher : UC Mini- Best Tube Mate Fast Video Downloader,宝宝认动物-儿童游戏大全2岁-3岁,Sweet Selfie Camera:Beauty cam,photoselfie editor,Korean Food Recipes - 10k Recipes,Tandem Language Exchange: Speak learn languages,TopBuzz: Notícias,Vídeos, GIFs,Voice Texting Pro
Total creative ads during the time period : 545
Duration : 2,013
Popularity : 52,733
2. My Lawn: A Guide to Lawn Care’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser My Lawn: A Guide to Lawn Care in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Lawn: A Guide to Lawn Care in the recent period. As of 2020-09-07, among the My Lawn: A Guide to Lawn Care‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 28.57%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 71.43%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, My Lawn: A Guide to Lawn Care’s the proportion of networks impressions are placed like this:
YouTube’s proportion is 98.7%,
Instagram’s proportion is 0.65%,
Messenger’s proportion is 0.65%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, My Lawn: A Guide to Lawn Care‘s network with the most ads is YouTube and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of My Lawn: A Guide to Lawn Care
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Lawn: A Guide to Lawn Care. We can see some advertising trends.
Top 1 Ad Creative of My Lawn: A Guide to Lawn Care
Ad Details ：
Headline ：Personalized lawn care plans
Text ：Get right what you need, when you need it. Each subscription is based on your location, lawn condition and season.
Top 2 Ad Creative of My Lawn: A Guide to Lawn Care
Ad Details ：
Headline ：Custom lawn care subscription
Text ：Get right what you need, when you need it. Each subscription is based on your location, lawn condition and season.
Top 3 Ad Creative of My Lawn: A Guide to Lawn Care
Ad Details ：
Headline ：Scotts Lawn
Text ：Guide to a great lawn
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 104 | 104 | 105 |
| Popularity | 813 | 811 | 801 |
| Dimensions | 345 x 517 | 345 x 517 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | Canada,United States,United Kingdom,Australia | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My Lawn: A Guide to Lawn Care in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free My Lawn: A Guide to Lawn Care’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Lawn: A Guide to Lawn Care, you can click the app name below to view related reports.