My Lawn: A Guide to Lawn Care Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Lawn: A Guide to Lawn Care's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Lawn: A Guide to Lawn Care.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Lawn: A Guide to Lawn Care
App Name : My Lawn: A Guide to Lawn Care
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Scotts Miracle-Gro
Publisher : Instagram,Facebook,Hisnul Muslim,Canasta - Card Game,北京实时公交-实时到站信息查询,Koran auf Deutsch
Total creative ads during the time period : 843
Duration : 2,199
Popularity : 71,155
Check ASO Keywords of My Lawn: A Guide to Lawn Care
2. My Lawn: A Guide to Lawn Care’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Lawn: A Guide to Lawn Care in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Lawn: A Guide to Lawn Care in the recent period. As of 2021-03-11, among the My Lawn: A Guide to Lawn Care‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, My Lawn: A Guide to Lawn Care's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.05%,
Audience Network's proportion is 24.99%,
Facebook's proportion is 24.98%,
Instagram's proportion is 24.98%,
's proportion is .
In the date of 2021-03-11, My Lawn: A Guide to Lawn Care‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of My Lawn: A Guide to Lawn Care
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Lawn: A Guide to Lawn Care. We can see some advertising trends.
Top 1 Ad Creative of My Lawn: A Guide to Lawn Care
Ad Details ：
Headline ：Scotts Lawn Program
Text ：Subscribe to the Scotts Lawn Program and get all the supplies you need — delivered right to your door💚
Top 2 Ad Creative of My Lawn: A Guide to Lawn Care
Ad Details ：
Headline ：My Lawn: A Guide to Lawn Care
Text ：My Lawn has a care plan that's perfect for your yard. We'll tell you what products to...
Top 3 Ad Creative of My Lawn: A Guide to Lawn Care
Ad Details ：
Headline ：Scotts Lawn Program
Text ：Subscribe to the Scotts Lawn Program and get all the supplies you need — delivered right to your door💚
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 267 | 86 | 80 |
| Popularity | 957 | 692 | 624 |
| Dimensions | 1080 x 1080 | 224 x 400 | 1080 x 1080 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 2 | 1 | 1 |
| Countries | United States | Australia,United States,Canada,United Kingdom | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My Lawn: A Guide to Lawn Care in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free My Lawn: A Guide to Lawn Care's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Lawn: A Guide to Lawn Care, you can click the app name below to view related reports, or you can find more info in ASOTools.