My LifeStory Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My LifeStory's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My LifeStory.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My LifeStory
App Name : My LifeStory
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : QPhoto
Publisher : Instagram,Facebook
Total creative ads during the time period : 33
Duration : 351
Popularity : 5,320
Check ASO Keywords of My LifeStory
2. My LifeStory’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My LifeStory in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My LifeStory in the recent period. As of 2021-03-15, among the My LifeStory‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, My LifeStory's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.02%,
Facebook's proportion is 24.99%,
Messenger's proportion is 24.99%,
Audience Network's proportion is 24.99%,
's proportion is .
In the date of 2021-03-15, My LifeStory‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of My LifeStory
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My LifeStory. We can see some advertising trends.
Top 1 Ad Creative of My LifeStory
Ad Details ：
Headline ：Create Your Photo Books Today
Text ：Keep your precious memories close to your heart with My LifeStory photo books. Create a custom photo book each month when you join the My LifeStory Collector’s Club for only R255 a month, and save R1200 a year!
Don’t just save photo books for big occasions, use the My LifeStory app and immortalise every special moment.
Create Your Photo Books Today: https://www.mylifestory.co.za/my-lifestory-photo-book/
Top 2 Ad Creative of My LifeStory
Ad Details ：
Headline ：Create Your Photo Books Today
Text ：Keep your precious memories close to your heart with My LifeStory photo books. Create a custom photo book each month when you join the My LifeStory Collector’s Club for only R255 a month, and save R1200 a year!
Don’t just save photo books for big occasions, use the My LifeStory app and immortalise every special moment.
Create Your Photo Books Today: https://www.mylifestory.co.za/my-lifestory-photo-book/
Top 3 Ad Creative of My LifeStory
Ad Details ：
Headline ：Create Your Photo Books Today
Text ：Don’t just save photo books for big occasions. Create the perfect photo book using the My LifeStory app. Choose to create a once-off photo book for R355 or join our Collector’s Club for R255 a month and save R1200 a year!
Create Your Photo Books Today: https://www.mylifestory.co.za/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 55 | 55 | 55 |
| Popularity | 211 | 208 | 208 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 10 | 10 | 10 |
| Countries | Australia,Canada,United Kingdom,United States | Canada,United States,United Kingdom,Australia | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My LifeStory in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free My LifeStory's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My LifeStory, you can click the app name below to view related reports, or you can find more info in ASOTools.