My Sony Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Sony's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Sony.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Sony
App Name : My Sony
Logo：
OS : iOS
Network : Twitter,Instagram,Facebook
Developer : Sony Marketing Inc.
Publisher : Instagram,Facebook,みんカラ - 車の整備・パーツ・カスタム・口コミアプリ,ゴルフニュース速報-GDO(ゴルフダイジェスト・オンライン),Valentine Love Wedding Frames,ケシゴムくにゃっしゅ
Total creative ads during the time period : 211
Duration : 669
Popularity : 11,766
Check ASO Keywords of My Sony
2. My Sony’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Sony in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Sony in the recent period. As of 2021-03-11, among the My Sony‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, My Sony's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, My Sony‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of My Sony
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Sony. We can see some advertising trends.
Top 1 Ad Creative of My Sony
Ad Details ：
Headline ：WH-1000XM4で圧倒的音楽体験を
Text ：その瞬間、世界は音楽だけになる。 LiSAがノイキャンヘッドホン「WH-1000XM4」を体感。「THE FIRST TAKE」とのコラボレーション。
Top 2 Ad Creative of My Sony
Ad Details ：
Headline ：【本日解禁！LiSA×Uru 】
Text ：【LiSA×Uru初共演CM ＃本日解禁 】 ソニー 1000Xシリーズ新CMが本日解禁。 楽曲はYOASOBIでも活躍するAyaseが手がけた新曲「再会」。 初共演の印象など、素顔に迫るスペシャルインタビューも公開中。 #その瞬間世界は音楽だけになる #THEFIRSTTAKE #LiSA #Uru #再会 #WF1000XM3 #WH1000XM4
Top 3 Ad Creative of My Sony
Ad Details ：
Headline ：【本日、解禁！】 King Gnu × WF-1000XM3
Text ：【本日、解禁！】 King Gnu × WF-1000XM3 自身初出演となるCMが、本日解禁。 インタビューも特設サイトで公開中。 #KingGnu #WF1000XM3 #ノイキャン
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 1 | 1 |
| Popularity | 106 | 101 | 100 |
| Dimensions | 628 x 628 | 800 x 800 | 800 x 800 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for My Sony in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free My Sony's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Sony, you can click the app name below to view related reports, or you can find more info in ASOTools.