My Sony Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the My Sony’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Sony.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of My Sony

App Name : My Sony


My Sony-SocialPeta

OS : iOS

Network : Twitter,Instagram

Developer : Sony Marketing Inc.

Publisher :

Total creative ads during the time period : 58

Duration : 482

Popularity : 2,888

2. My Sony’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser My Sony in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of My Sony in the recent period. As of 2020-09-05, among the My Sony‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, My Sony’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, My Sony‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of My Sony

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Sony. We can see some advertising trends.

Top 1 Ad Creative of My Sony

Ad Details :

Headline :【本日、解禁!】 King Gnu × WF-1000XM3

Text :【本日、解禁!】 King Gnu × WF-1000XM3 自身初出演となるCMが、本日解禁。 インタビューも特設サイトで公開中。 #KingGnu #WF1000XM3 #ノイキャン

Top 2 Ad Creative of My Sony

Ad Details :

Headline :

Text :【初出演CMを迫力の大型ビジョンで!】 ご覧のCMを「渋谷モディ」大型ビジョンで本日より10/14まで放映。 King Gnuの熱い演奏を、迫力の大画面で #KingGnu #WF1000XM3 #ノイキャン

Top 3 Ad Creative of My Sony

Ad Details :

Headline :9月4日発売「WH-1000XM4」

Text :1000Xシリーズのフラッグシップモデル「WH-1000XM4」発売 業界最高最高クラスを誇るノイキャン性能がさらに向上し、AIを用いた高音質技術を搭載したヘッドホン。 発売日:2020年9月4日 #Sony #ノイキャン #WH1000XM4

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 100 92 63
Dimensions 800 x 800 720 x 720 800 x 800
Creative Type Image Video Image
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries Japan Japan
Language Japanese Japanese NA

Through the above analysis, we can see that the most effective channel for My Sony in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free My Sony’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to My Sony, you can click the app name below to view related reports.