my Sun Life (Canada) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the my Sun Life (Canada)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps my Sun Life (Canada).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of my Sun Life (Canada)
App Name : my Sun Life (Canada)
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Sun Life Financial
Publisher : Instagram,Facebook
Total creative ads during the time period : 140
Duration : 934
Popularity : 14,495
Check ASO Keywords of my Sun Life (Canada)
2. my Sun Life (Canada)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser my Sun Life (Canada) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of my Sun Life (Canada) in the recent period. As of 2021-03-15, among the my Sun Life (Canada)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, my Sun Life (Canada)'s the proportion of networks impressions are placed like this:
Messenger's proportion is 25.03%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Facebook's proportion is 24.98%,
's proportion is .
In the date of 2021-03-15, my Sun Life (Canada)‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of my Sun Life (Canada)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of my Sun Life (Canada). We can see some advertising trends.
Top 1 Ad Creative of my Sun Life (Canada)
Ad Details ：
Headline ：En savoir plus
Text ：Want a quick and easy way to manage your benefits, personal health insurance, and retirement and savings plans? With the my Sun Life mobile app, you can submit claims, find a health-care provider, manage your workplace retirement savings and view your personal investment and insurance products an...
Top 2 Ad Creative of my Sun Life (Canada)
Ad Details ：
Headline ：Téléchargez l’appli ma Sun Life mobile dès aujourd’hui
Text ：Grâce à l’appli ma Sun Life mobile, il est facile de consulter toute l’information sur vos produits!
Top 3 Ad Creative of my Sun Life (Canada)
Ad Details ：
Headline ：Téléchargez l’appli ma Sun Life mobile dès aujourd’hui
Text ：Grâce à l’appli ma Sun Life mobile, il est facile de consulter toute l’information sur vos produits!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 184 | 53 | 53 |
| Popularity | 796 | 209 | 207 |
| Dimensions | 1080 x 1080 | 2048 x 2048 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 6 | 6 |
| Countries | Canada | Canada,Luxembourg,Congo,Switzerland,France,Belgium,Monaco,Central African,Australia,United Kingdom,United States | Canada,Congo,Luxembourg,Switzerland,Belgium,France,Central African,Monaco,United States,United Kingdom,Australia |
| Language | English | French | French |
Through the above analysis, we can see that the most effective channel for my Sun Life (Canada) in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free my Sun Life (Canada)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to my Sun Life (Canada), you can click the app name below to view related reports, or you can find more info in ASOTools.