My Utilita Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Utilita's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Utilita.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Utilita
App Name : My Utilita
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Utilita Energy Limited
Publisher : Daily Postcard,My Pretend Hospital - Kids Hospital Town Life,WordCookies Cross,Make your old phone as Home Security Camera,Draw Card Greeting Doodle Wish,Wisdom Quotes: Words of Wisdom,Fake Chat (Direct Message),FREE VPN - Unseen Online,Instagram
Total creative ads during the time period : 61
Duration : 631
Popularity : 10,820
Check ASO Keywords of My Utilita
2. My Utilita’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Utilita in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Utilita in the recent period. As of 2021-05-06, among the My Utilita‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-06, My Utilita's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-06, My Utilita‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of My Utilita
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Utilita. We can see some advertising trends.
Top 1 Ad Creative of My Utilita
Ad Details ：
Headline ：Top-up as little as £2!
Text ：Top-up your gas and electricity in one click – you won’t even need to leave the sofa! 👌
Top 2 Ad Creative of My Utilita
Ad Details ：
Headline ：Top-up as little as £2!
Text ：Top-up your gas and electricity in one click – you won’t even need to leave the sofa! 👌
Top 3 Ad Creative of My Utilita
Ad Details ：
Headline ：Top-up as little as £2!
Text ：Top-up your gas and electricity in one click – you won’t even need to leave the sofa! 👌
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 52 | 52 | 52 |
| Popularity | 290 | 288 | 287 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,Australia,United States | Canada,United Kingdom,Australia,United States | United Kingdom,Canada,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My Utilita in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free My Utilita's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Utilita, you can click the app name below to view related reports, or you can find more info in ASOTools.