My Visma Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Visma's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Visma.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Visma
App Name : My Visma
Logo：
OS : iOS
Network : Instagram,Messenger
Developer : Visma Bluegarden
Publisher : Instagram
Total creative ads during the time period : 3
Duration : 76
Popularity : 544
Check ASO Keywords of My Visma
2. My Visma’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Visma in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Visma in the recent period. As of 2021-01-02, among the My Visma‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-02, My Visma's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-02, My Visma‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of My Visma
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Visma. We can see some advertising trends.
Top 1 Ad Creative of My Visma
Ad Details ：
Headline ：Hør mere om mulighederne ved Visma Løn her 🖱
Text ：Ligger jeres lønløsning også i kælderen?
Skal I selv vedligeholde jeres lønløsning, eller venter I på at blive opgraderet af jeres lønpartner? Vælg en sikker lønløsning, der altid er opdateret og overholder gældende lovgivning.
Visma Løn er den fremtidssikrede løsning, som giver jer:
✅ Fleksibilitet og tryghed
✅ Et ISO-certificeret lønsystem, der ligger i skyen
✅ Mulighed for kompetent rådgivning og sparring, når du har brug for det
...og meget, meget mere!
Læs mere om mulighederne her og kontakt os gennem siden for at høre mere.
Top 2 Ad Creative of My Visma
Ad Details ：
Headline ：Hør mere om mulighederne ved Visma Løn her 🖱
Text ：Ligger jeres lønløsning også i kælderen?
Skal I selv vedligeholde jeres lønløsning, eller venter I på at blive opgraderet af jeres lønpartner? Vælg en sikker lønløsning, der altid er opdateret og overholder gældende lovgivning.
Visma Løn er den fremtidssikrede løsning, som giver jer:
✅ Fleksibilitet og tryghed
✅ Et ISO-certificeret lønsystem, der ligger i skyen
✅ Mulighed for kompetent rådgivning og sparring, når du har brug for det
...og meget, meget mere!
Læs mere om mulighederne her og kontakt os gennem siden for at høre mere.
Top 3 Ad Creative of My Visma
Ad Details ：
Headline ：Visma Enterprise Danmark
Text ：Har jeres virksomhed styr på den nye ferielov? 📝 Har I ikke, kan det have stor betydning for jeres medarbejdere. Få fuldstændig styr på den nye ferielovs betydning for jeres medarbejdere med Visma. Vi er klar til at hjælpe - tryk på linket for at høre mere.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 46 | 46 | 1 |
| Popularity | 247 | 246 | 51 |
| Dimensions | 400 x 400 | 400 x 400 | 640 x 640 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Denmark | Denmark | Denmark |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for My Visma in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free My Visma's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Visma, you can click the app name below to view related reports, or you can find more info in ASOTools.