Watsons MY Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Watsons MY's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Watsons MY.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Watsons MY
App Name : Watsons MY
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Watsons Malaysia
Publisher : GulogGratis,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Fotor - Photo Editor&Collage,Ant Smasher,Light Bible: Daily Verses, Prayer, Audio Bible,AirBrush: Easy Photo Editor,Photo Editor & Pic Collage - Sweet Selfie Camera,Bible Study - Study The Bible By Topic,YouCam Perfect - Best Photo Editor & Selfie Camera
Total creative ads during the time period : 10,000
Duration : 1,115
Popularity : 2,364,570
Check ASO Keywords of Watsons MY
2. Watsons MY’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Watsons MY in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Watsons MY in the recent period. As of 2021-05-27, among the Watsons MY‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Watsons MY's the proportion of networks impressions are placed like this:
Audience Network's proportion is 32.69%,
Instagram's proportion is 32.69%,
Messenger's proportion is 32.69%,
Facebook's proportion is 1.92%,
's proportion is .
In the date of 2021-05-27, Watsons MY‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Watsons MY
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Watsons MY. We can see some advertising trends.
Top 1 Ad Creative of Watsons MY
Ad Details ：
Headline ：Biore Raya Glow 360
Text ：Hi #BioreBeauties! Stay radiantly beautiful & get prep for your Raya selfies with Biore....
Top 2 Ad Creative of Watsons MY
Ad Details ：
Headline ：all-NEW Anessa Perfect UV Sunscreen Skincare Milk
Text ：Introducing the all-NEW Anessa Perfect UV Sunscreen Skincare Milk with World's First Triple Defense Technology which offers Strongest UV protection veil with Heat, Sweat & Water. With 50% of skincare ingredients - rich in antioxidants, it helps prevent signs of photoaging. What's more - It's lightweight, moisturizing, Non-Sticky & Fast-absorbing.
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Top 3 Ad Creative of Watsons MY
Ad Details ：
Headline ：Boleh didapati di 𝐖𝐚𝐭𝐬𝐨𝐧𝐬 sekarang!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 33 | 57 | 55 |
| Popularity | 413 | 337 | 320 |
| Dimensions | 750 x 750 | 400 x 224 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 60 | 1 | 1 |
| Countries | United Kingdom,Canada,Australia,United States | United Kingdom,Canada,United States,Australia | Malaysia |
| Language | English | English | Indonesian |
Through the above analysis, we can see that the most effective channel for Watsons MY in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Watsons MY's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Watsons MY, you can click the app name below to view related reports, or you can find more info in ASOTools.