myABL Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the myABL's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps myABL.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of myABL

App Name : myABL

Logo

myABL-SocialPeta

OS : iOS

Network : Google Ads(Admob),Instagram,Facebook

Developer : AlliedBank

Publisher : Instagram,Text Search - Notes Search,Discount Calculator % Off App,Bubble TapTap!,Listen 'em,Cooking Recipe Pro,System Monitor,No.Pix - Color by Number, Pixel Art Coloring Book,Speak Translator (AI) Korean - Japanese

Total creative ads during the time period : 32

Duration : 156

Popularity : 2,959

Check ASO Keywords of myABL

2. myABL’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser myABL in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of myABL in the recent period. As of 2020-12-10, among the myABL‘s ad creative, the Html category's proportion is 25.0%, Video category's proportion is 62.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 12.5%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-10, myABL's the proportion of networks impressions are placed like this:

Facebook's proportion is 85.28%,

Audience Network's proportion is 4.42%,

Instagram's proportion is 4.42%,

Messenger's proportion is 4.42%,

Google Ads(Admob)'s proportion is 1.47%.

In the date of 2020-12-10, myABL‘s network with the most ads is Google Ads(Admob) and its proportion is 37.5%.

3. Top 3 Ad Creative Analysis of myABL

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of myABL. We can see some advertising trends.

Top 1 Ad Creative of myABL

Ad Details :

Headline :Allied Express Adaptation 28 seconds

Text :Receive your remittance from Allied Bank through Allied Express service and get a chance to Win 20 Samsung Smart phones every month from 1st July till 31st December 2020. For details visit https://www.abl.com #bank #remittance #payment #home #money #express #bankaccount

Top 2 Ad Creative of myABL

Ad Details :

Headline :Allied Youth Account - Video

Text :#AlliedYouthAccount offers exciting features including #FREE facilities like access to discount mobile app offering “Buy one & get one free” on 700+ outlets, accidental insurance, e-statements, and much more. For details, visit: https://www.abl.com/personal-banking/everyday-accounts/allied-youth-account/ #ABL #YouthKeDilKiAwaz

Top 3 Ad Creative of myABL

Ad Details :

Headline :Allied Bank Limited

Text :Allied Aitebar Islamic Banking offers Shariah-compliant banking solutions. With Allied Islamic Business Plus Account, enjoy a wide range of FREE facilities, Free first cheque book Free online cash/deposit withdrawal Free account to account online transfer and much more… For details, visit: https://www.abl.com/islamic-banking/islamic-banking-deposits/allied-islamic-business-plus-account/ Terms and conditions apply. #ABL #AlliedAitebar #IslamicBanking #ShariahCompliant

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 3 1 29
Popularity 888 156 140
Dimensions 1280 x 720 1280 x 720 720 x 720
Creative Type Video Video Video
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries United States,Canada,United Kingdom,Australia Pakistan Australia,Canada,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for myABL in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free myABL's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to myABL, you can click the app name below to view related reports, or you can find more info in ASOTools.