myABL Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the myABL's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps myABL.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of myABL
App Name : myABL
Logo：
OS : iOS
Network : Google Ads(Admob),Instagram,Facebook
Developer : AlliedBank
Publisher : Instagram,Text Search - Notes Search,Discount Calculator % Off App,Bubble TapTap!,Listen 'em,Cooking Recipe Pro,System Monitor,No.Pix - Color by Number, Pixel Art Coloring Book,Speak Translator (AI) Korean - Japanese
Total creative ads during the time period : 32
Duration : 156
Popularity : 2,959
Check ASO Keywords of myABL
2. myABL’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser myABL in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of myABL in the recent period. As of 2020-12-10, among the myABL‘s ad creative, the Html category's proportion is 25.0%, Video category's proportion is 62.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 12.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-10, myABL's the proportion of networks impressions are placed like this:
Facebook's proportion is 85.28%,
Audience Network's proportion is 4.42%,
Instagram's proportion is 4.42%,
Messenger's proportion is 4.42%,
Google Ads(Admob)'s proportion is 1.47%.
In the date of 2020-12-10, myABL‘s network with the most ads is Google Ads(Admob) and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of myABL
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of myABL. We can see some advertising trends.
Top 1 Ad Creative of myABL
Ad Details ：
Headline ：Allied Express Adaptation 28 seconds
Text ：Receive your remittance from Allied Bank through Allied Express service and get a chance to Win 20 Samsung Smart phones every month from 1st July till 31st December 2020. For details visit https://www.abl.com #bank #remittance #payment #home #money #express #bankaccount
Top 2 Ad Creative of myABL
Ad Details ：
Headline ：Allied Youth Account - Video
Text ：#AlliedYouthAccount offers exciting features including #FREE facilities like access to discount mobile app offering “Buy one & get one free” on 700+ outlets, accidental insurance, e-statements, and much more. For details, visit: https://www.abl.com/personal-banking/everyday-accounts/allied-youth-account/ #ABL #YouthKeDilKiAwaz
Top 3 Ad Creative of myABL
Ad Details ：
Headline ：Allied Bank Limited
Text ：Allied Aitebar Islamic Banking offers Shariah-compliant banking solutions. With Allied Islamic Business Plus Account, enjoy a wide range of FREE facilities, Free first cheque book Free online cash/deposit withdrawal Free account to account online transfer and much more… For details, visit: https://www.abl.com/islamic-banking/islamic-banking-deposits/allied-islamic-business-plus-account/ Terms and conditions apply. #ABL #AlliedAitebar #IslamicBanking #ShariahCompliant
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 3 | 1 | 29 |
| Popularity | 888 | 156 | 140 |
| Dimensions | 1280 x 720 | 1280 x 720 | 720 x 720 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada,United Kingdom,Australia | Pakistan | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for myABL in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free myABL's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to myABL, you can click the app name below to view related reports, or you can find more info in ASOTools.