MyEEHealth Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyEEHealth's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyEEHealth.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyEEHealth
App Name : MyEEHealth
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Edward-Elmhurst Health
Publisher : Facebook,Instagram
Total creative ads during the time period : 33
Duration : 193
Popularity : 4,041
Check ASO Keywords of MyEEHealth
2. MyEEHealth’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MyEEHealth in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyEEHealth in the recent period. As of 2021-02-28, among the MyEEHealth‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, MyEEHealth's the proportion of networks impressions are placed like this:
Facebook's proportion is 43.75%,
Audience Network's proportion is 18.75%,
Instagram's proportion is 18.75%,
Messenger's proportion is 18.75%,
's proportion is .
In the date of 2021-02-28, MyEEHealth‘s network with the most ads is Facebook and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of MyEEHealth
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyEEHealth. We can see some advertising trends.
Top 1 Ad Creative of MyEEHealth
Ad Details ：
Headline ：Healthy Driven Hearts Enewsletter
Text ：Learn about the latest treatments and more for living a heart healthy life. Fast, fun and easy reads directly from our heart experts to your inbox each month.
Top 2 Ad Creative of MyEEHealth
Ad Details ：
Headline ：We’re making healthcare easier
Text ：We’re making healthcare easier. Eleanor is your personal navigator for our entire health system. Check your symptoms, find a doctor and make appointments.
Top 3 Ad Creative of MyEEHealth
Ad Details ：
Headline ：We’re making healthcare easier
Text ：We’re making healthcare easier. Eleanor is your personal navigator for our entire health system. Check your symptoms, find a doctor and make appointments.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 192 | 18 | 18 |
| Popularity | 990 | 96 | 96 |
| Dimensions | 600 x 400 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,Australia,United Kingdom | Australia,United States,Canada,United Kingdom | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MyEEHealth in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MyEEHealth's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyEEHealth, you can click the app name below to view related reports, or you can find more info in ASOTools.