myENV Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the myENV's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps myENV.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of myENV
App Name : myENV
Logo：
OS : Android
Network : Twitter,Instagram,Facebook
Developer : National Environment Agency
Publisher : Instagram
Total creative ads during the time period : 83
Duration : 2,291
Popularity : 4,353
Check ASO Keywords of myENV
2. myENV’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser myENV in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of myENV in the recent period. As of 2021-01-19, among the myENV‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-19, myENV's the proportion of networks impressions are placed like this:
Twitter's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-19, myENV‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of myENV
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of myENV. We can see some advertising trends.
Top 1 Ad Creative of myENV
Ad Details ：
Headline ：Clean & Green Singapore
Text ：Do you know of any potential nominees for the EcoFriend Awards? They could be your colleague, teacher or student, or a dedicated volunteer who has devoted time and effort to safeguard our environment. Recognize and nominate individuals who have contributed to our Clean and Green Singapore at go.gov.sg/efa2020
Top 2 Ad Creative of myENV
Ad Details ：
Headline ：
Text ：What are your food cravings this family Sunday? If you’re tabao-ing this yummy hawker delicacy from #OurHawkerCentres, don’t forget to #BringYourOwn container! #OurHawkerCulture https://t.co/mSbtG4Q2Xc
Top 3 Ad Creative of myENV
Ad Details ：
Headline ：NEA Stop Dengue Now
Text ：Even a 20¢-sized drop of water can breed danger to your family. Remove stagnant water at home to keep your family safe #MozzieWipeout
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 8 | 4 |
| Popularity | 84 | 64 | 57 |
| Dimensions | 640 x 360 | 1200 x 628 | 640 x 640 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | United States,Canada,United Kingdom,Australia | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for myENV in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free myENV's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to myENV, you can click the app name below to view related reports, or you can find more info in ASOTools.