myENV Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the myENV’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps myENV.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of myENV

App Name : myENV

Logo

myENV-SocialPeta

OS : iOS

Network : Twitter,Instagram,Facebook

Developer : National Environment Agency

Publisher :

Total creative ads during the time period : 47

Duration : 439

Popularity : 2,561

2. myENV’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser myENV in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of myENV in the recent period. As of 2020-09-06, among the myENV‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, myENV’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Audience Network’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, myENV‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of myENV

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of myENV. We can see some advertising trends.

Top 1 Ad Creative of myENV

Ad Details :

Headline :Clean & Green Singapore

Text :Do you know of any potential nominees for the EcoFriend Awards? They could be your colleague, teacher or student, or a dedicated volunteer who has devoted time and effort to safeguard our environment. Recognize and nominate individuals who have contributed to our Clean and Green Singapore at go.gov.sg/efa2020

Top 2 Ad Creative of myENV

Ad Details :

Headline :NEA Stop Dengue Now

Text :Even a 20¢-sized drop of water can breed danger to your family. Remove stagnant water at home to keep your family safe #MozzieWipeout

Top 3 Ad Creative of myENV

Ad Details :

Headline :NEA Stop Dengue Now

Text :Project Wolbachia has achieved 90% reduction of the dengue mosquito population in release sites in Yishun and Tampines. NEA will be expanding releases of male Wolbachia-Aedes mosquitoes to cover the entire towns of Yishun and Tampines, so that more residents will be able to benefit! When male Wolbachia-Aedes mosquitoes mate with urban female Aedes aegypti, the resulting eggs will not hatch. Over time, this will lead to a reduction in the dengue mosquito population in the community. Join us in the fight against dengue! Continue to do the Mozzie Wipeout to keep the mosquito population low. Find out more about Project Wolbachia at go.gov.sg/wolbachia #ProjectWolbachiasg

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 22 4 4
Popularity 84 57 57
Dimensions 640 x 360 640 x 640 600 x 600
Creative Type Video Image Video
Network Instagram Instagram Instagram
Related Ads 2 1 1
Countries United States,Australia,Canada,United Kingdom United Kingdom,United States,Canada,Australia Canada,United Kingdom,Australia,United States
Language English English English

Through the above analysis, we can see that the most effective channel for myENV in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free myENV’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to myENV, you can click the app name below to view related reports.