MyHealthcare Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyHealthcare's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyHealthcare.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyHealthcare
App Name : MyHealthcare
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Global New Wave Technology
Publisher : Toolwiz Photos - Pro Editor,True Mobile Caller ID Locator & Call Blocker,Turbo VPN- Free VPN Proxy Server & Secure Service,Instagram,Square Fit Size -Photo Editor &Photo Collage Maker,USA Weather forecast,Treehouse Table,SHAREit - Transfer & Share
Total creative ads during the time period : 24
Duration : 969
Popularity : 2,530
Check ASO Keywords of MyHealthcare
2. MyHealthcare’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MyHealthcare in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyHealthcare in the recent period. As of 2021-03-05, among the MyHealthcare‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-05, MyHealthcare's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.34%,
Audience Network's proportion is 25.34%,
Instagram's proportion is 24.66%,
Messenger's proportion is 24.66%,
's proportion is .
In the date of 2021-03-05, MyHealthcare‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of MyHealthcare
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyHealthcare. We can see some advertising trends.
Top 1 Ad Creative of MyHealthcare
Ad Details ：
Headline ：MyHealthcare
Text ：ကျန်းမာရေးပြဿနာတွေကို ၂၄ နာရီ ဆွေးနွေးအဖြေရှာနိုင်ဖို့ ဖုန်းထဲက မိသားစု ဆရာဝန် MyHealthcare App ကို အခုပဲ ဒေါင်းလုတ် လုပ်လိုက်ပါ။
Top 2 Ad Creative of MyHealthcare
Ad Details ：
Headline ：MyHealthcare
Text ：တစ်ရက်ကို ၁၁၀ ကျပ်နဲ့ ကျန်းမာရေးပြဿနာများကို ဆရာဝန်များနဲ့ ဆွေးနွေးကုသနိုင်ဖို့ MyHealthcare ကို download လုပ်ထားလိုက်ပါ။
Top 3 Ad Creative of MyHealthcare
Ad Details ：
Headline ：MyHealthcare
Text ：MyHealthcare - Your Family Doctor in Your Mobile Phone ! MyHealthcare: The users can consult with doctors round the clock, search for nearest physical healthcare units and give feedback on those at their fingertips. It allows the residents to access quality health information and expertise. For our....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 52 | 51 | 37 |
| Popularity | 323 | 313 | 191 |
| Dimensions | 1000 x 667 | 1000 x 667 | 2048 x 1536 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,Canada,United Kingdom | Australia,Canada,United Kingdom,United States | Myanmar |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MyHealthcare in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MyHealthcare's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyHealthcare, you can click the app name below to view related reports, or you can find more info in ASOTools.