myLife+ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the myLife+'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps myLife+.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of myLife+
App Name : myLife+
Logo：
OS : Android
Network : Twitter,Facebook,Instagram
Developer : Leadway Assurance Company Ltd.
Publisher : Instagram,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 10
Duration : 390
Popularity : 910
Check ASO Keywords of myLife+
2. myLife+’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser myLife+ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of myLife+ in the recent period. As of 2020-09-15, among the myLife+‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-15, myLife+'s the proportion of networks impressions are placed like this:
Twitter's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-15, myLife+‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of myLife+
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of myLife+. We can see some advertising trends.
Top 1 Ad Creative of myLife+
Ad Details ：
Headline ：
Text ：The raining season is upon us and with over 240 days of rainfall projected for 2020, getting a cover for your house and home appliances especially against flood is the best decision. Click the link https://t.co/Tf7ZUNKWip to get a quote. #Leadway #Householder #Insurance https://t.co/MBUVNyEObi
Top 2 Ad Creative of myLife+
Ad Details ：
Headline ：Student Protection Plan
Text ：Introducing the Leadway Student Protection Plan, for just N1,000 monthly, students in...
Top 3 Ad Creative of myLife+
Ad Details ：
Headline ：
Text ：Education is an access to a better life. Secure that hope of a good life by ensuring that your education is not cut short. Our Student Protection Plan will make sure that the demise of a sponsor is not the end of your dream. To sign up, click https://t.co/8NtrnnEDeW or send a DM https://t.co/846mqCdU7h
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 1 |
| Popularity | 53 | 51 | 51 |
| Dimensions | 1080 x 1080 | 750 x 750 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United Kingdom,United States | United Kingdom,United States,Canada,Australia | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for myLife+ in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free myLife+'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to myLife+, you can click the app name below to view related reports, or you can find more info in ASOTools.